When you combine good marketing plans along with the potential to reach out to as many people as possible, you increase the amount of sales for your business. This is simple marketing and economics but many businesses today are still using old fashioned techniques to contact clients or worse yet, waiting for customers to come to them. In order for your business to be successful in this competitive world, you need to go to the customers and try to procure their business. Nothing allows you to do this more effectively than sales force automation software. Once you start to use Salesforce software for your business, you will start to see results. You will be contacting a larger amount of customers on a regular basis and will then increase sales. You will also know, from using Salesforce software, when is the best time to use sales force automation to make calls to customers as well as offer them deals and special sales. Your business can increase ten fold when you use effective sales force automation to contact more potential customers on a regular basis.