A lot of company owners consider promotional items something that are given away face to face
. But you can use the mail to distribute promotional items and they can provide a lot of impact. They leave a significant impression on a first contact with a new client or even when trying to reconnect with a client you haven't heard from in a while.
The promotional merchandise businesses can help a business owner find many such items, light weight that will slide right into an envelope and won't add weight to the envelope. A couple of such items are promotional magnets and promotional bumper stickers, they will have an impact on your customers within their mail.
As a business owner the thought may be that you don't know if mailing these products really will have maximum impact on your mailings, and whether it's worth the money. But you can be certain that the customers will be effectively affected positively, plus anyone who sees your business information may be interested also.
Many mailings include business cards within their envelopes but the business card can be quite a nuisance to keep handy. Most people don't have a location to keept them for future referrals. And really, even if you are very organized, putting them on a bulletin board or some type of place where they are safe, you will find they build up too fast and have to be tossed.
The bumper stickers and magnets are able to stand all by themselves making them a great advertisement for your business marketing. Being proactive and sending a useful and fun item to your customers will create attention for your business and since they are so noticeable they will easily be able to contact you in the future. It shows your business message and contact information very conveniently so they are reminded of you, plus other people will also see it. And these items have a very low cost so any business is able to use this marketing technique.