As companies ponder using promotional merchandise advertising
, one of the questions that arise is which items they should choose to kick off their campaign. The answer to this question is simple; purchase the items to give to your customers that will be the most useful for them.
The practice of giving away promotional pens has been in use for a very long time as a cost effective advertising measure. The pens are very small so they travel well, and their cost is very budget friendly for any company small or large. They tend to be given away a lot so they are a very useful marketing tool.
Many companies still use promotional pens. They are one of the most popular promotional items because they offer a big impact for a small price and these items are so useful people just hang onto them. Of late there has been a growing popularity amongst businesses in using UPC barred key tags. These small items stay on your key ring and provide you discounts at different retailers and help you to rack up points with other retailers for additional bonuses and savings. This presents your customer with a motive to keep that key ring handy.
These small items not only serve as a benefit to the customers who carry them, but they also serve as a good promotion for the businesses that use this form of advertising. As your customer travels around town with your promotional key tag, it will be seen by others in the community. They will see your business name and will know that person is a customer of yours. And once this item is attached to their key ring, they aren't apt to take it off, so it serves as a long lasting advertisement even if they don't shop with you that often.
In general these smaller items that can easily travel around with your customers make some of the best promotions for your business. A form of advertising that some think may not be as effective, these smaller advertising items sneak their way into your customer's lives and grab hold, making them an effective form of advertising for your business.