Using Twitter To Market Your Art

Using Twitter To Market Your Art

Using Twitter To Market Your Art

There's no doubt that social media sites are no longer what they used to be. Not only are people connecting by the millions on a personal level, businesses have expanded their online presence tenfold because of sites like Twitter and Facebook, to name only two.

For artists and crafters looking to increase traffic to their website and promote their wares, social media is the place to be. If this is a new venue however, questions may arise as to how to market your art biz.

This article discusses five useful guidelines that apply specifically to Twitter, but they can easily be used on any social media site an art biz entrepreneur might be using.

1) Consistent tweeting. To remain top of mind, you should establish a schedule where your followers expect to hear from you and look forward to it. If you drop in haphazardly and have long gaps between tweets, people lose interest or can even forget who you are. Regular tweets keep them informed in live time, and that can go far.

2) Infusing personality. Considering Twitter is a social site, it's important to get into the social aspect to a certain extent. Following others that have similar art interests is a great way to put your work out there, but also shows a friendly, social side to the person behind the art. Of course it can be easy to get carried away and spend unnecessary time on Twitter, time that should be devoted to your business. Set aside blocks of time for this and stick to them.

3) Limited pitching. Feeding blog and website updates to Twitter is an excellent way to keep followers up to date on your activities. However, just tweeting this kind of update can turn people off, especially if it sounds like one sales pitch after another. Try to keep these from sounding like a plea for business. Avoid the old sales clichs and spread out the product pitching across a variety of tweet types.

4) Compelling updates. Keeping tweets interesting is often the biggest challenge that people in business encounter. Talking about your latest art projects might bore people, so it's a good idea to use a few different strategies for tweeting. Retweets of other people's content are a great way to network and share good information. Tweeting photos, related articles, and famous artist quotes are also content your followers will appreciate.

5) Etiquette. A very important aspect of using Twitter effectively for art business is etiquette. One great business builder is to thank people for following and for any retweets. A direct thank you message establishes a good connection with followers, one they won't soon forget.

Twitter has become an essential tool for business building. These simple steps are a good way to expand an art biz. When used consistently and effectively, Twitter has the potential to increase business in ways you may not have considered before.

POST COMMENT

Social Media Marketing Plan - 5 Critical Steps For Success Nearby Organizations to Profit from Googleâ€?s Area Search Organic Market Gardening: The Basics What's the Difference Between Advertising and Marketing? How To Identify Bad MLM Marketing Companies RED ALERT: The ABA Wants to Regulate Online Lawyer Marketing Ask Your Inner Voice Marketing No cost Gift ideas With Email Marketing Best Faucet Filter – 5 Tips For Selecting The Best Faucet Filter On The Market Today How to Use Article Marketing Sites to do List Building Pregnancy Miracle by Lisa Olsen - Is it a scam? Holiday Email Marketing Campaigns Surveys For Profit - Hype or Scam?