The market for chat software has been growing over the years; competition between chat platforms has been fierce
. Internet giants like Yahoo, Google, and MSN have been contending with their respective chat programs. But when Facebook introduced a chat element to their already large social networking sites, they blew everyone else out of the water.
It was a very intelligent marketing decision for Facebook to incorporate chat into their website. Facebook has become extremely popular for a number of reasons. Here are a few.
Other instant messaging platforms use e-mails to login and find friends; Facebook offers chat internally. This means that anybody who is a friend of yours on Facebook and is also online at the same time you are can be contacted. There are no hassles with trying to get people's e-mail addresses; all your friends are consolidated into one place.
You have to worry about screen names on Facebook or whether or not someone uses the same chat software you do. Everybody's using Facebook so you can talk to everyone at the same time.
The last reason is probably what makes Facebook chat so popular, and why it has the opportunity to do so much better than other services.
People also stay on Facebook for extended periods of time. E-mail is usually only checked a couple times a day for a few minutes.
Most people have Facebook up for as long as they're on their computers. They minimize the window as they do other work and check in periodically. This makes them easier to reach and makes Facebook chat that much more effective.
The simplicity of Facebook chat also makes it appealing. It's just a little by the bottom of your Facebook window; it requires no effort to install and no external software to run. Just get on Facebook and click th
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