Value Of Advertising With A Vertical Or Construction Flag

Since approximately 1000 B.C., construction flags have been designed to represent the purpose

, passion, commitment, history and vision of people around the world. For example, early flags were used to identify a person or a group of people. They were also used to communicate clear messages. The fact that flags, particularly vertical flags, are visible several feet from where they are positioned increases the likelihood that passersby will be introduced to a flags intended message. In fact, its the poignant message thats embodied in a flag that has seen flags evolve into effective advertising tools.

Using Vertical Flags and Construction Flags to Advertise Business

During times of conflict, countries point to their flags as a way to stir up resolve and remind their citizens of their signal or main purpose. Athletes proudly wrap themselves in flags during the Olympics. Major corporations design and wave customized flags on flag poles outside their business headquarters. Perhaps no other tool serves to stir human emotion at individual and group levels the way flags do.

When businesses, both small businesses and major corporations, look for flags that represent their mission or purpose, they may work with designers or flag wholesalers to develop flags that hang from poles or other devices. Popular advertising vertical flags include flags that advertise a grand opening, clearance, sale, financing options or company rentals. For example, blade flags are used by some businesses to advertise the location of a new store located in a busy shopping center. Business owners also use flags to advertise their hours of operation and free services they offer loyal customers.

Light weight vertical blade flags can be mounted on a standing pool in minutes. These vertical flags can withstand strong wind bursts and inclement weather. This might be a reason many businesses place these flags at roadway edges, especially if their stores are located along busy thoroughfares. In these instances, several thousand people may see a flag, its design and a store or company name, each day. Stores located near residential areas might have the same several thousand people see the name of their store at least twice a day as area residents commute to and from work.

Other types of vertical flags and construction flags businesses use to advertise their products, services, store hours, store locations, etc. include sports flags, stick flags, car feather flags, dancer flags, commercial wave banners and bow flags. Most of these flags are designed with single or double thickness; some flags have a reverse back. Although vertical flags designed with double thickness may allow people, particularly consumers driving in automobiles, to see both sides of a flag, full color and print, more clearly, this type of flag is heavier, thereby placing greater stress on a flag pole. For this reason, some flag designers recommend single thickness flags with a reverse back.

Regarding construction flags, its important to note that flags with single thickness and a reverse back can also be seen from either direction. Sizes of flags vary from small hand held stick flags to large, heavy flags that are 8 by 12 feet. These flags may require a 40 foot pole in order to mount. Regardless of the size of the vertical flags or construction flags that a business uses, its important for business owners to work with flag designers to develop a flag that has the type of messaging that clearly conveys their business mission or purpose.

by: Dorothy Johnson

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