Various Useful Tools for Facebook Marketing
Various Useful Tools for Facebook Marketing
Facebook has become one of the most popular websites in just three years of its opening to general public. In such a short duration, the number of users of Facebook has crossed 400 million and is counting. With a target of $1 billion revenues by the year 2015, it is the fastest growing website in terms of fan following and popularity. It has even surpassed Google in terms of popularity in many regions around the world. Facebook is popular among both individual users and advertisers for a variety of reasons.
One reason for the huge popularity of Facebook is the wide range of applications which are available to its users. Advertisers have used many such tools quite effectively for Facebook marketing. There are sponsored groups, events and profile pages etc. Users can even create polls to gauge the general mood of the public with respect to a product, person or an event. Further, they can send messages to other users and can even post their classified advertisements. Below are presented some details of these methods.
Users can create sponsored groups. Different Facebook users can be invited to join such groups which can be used to promote their products or services. Further, they can create polls, which can be used to check popular conception about any event, individual or a product. The creator of the poll would post a question and will seek votes in the form of yes/no or ratings such as one to ten or something else.
This would give the creator a fair idea about general perception about that question. The results of the poll can be used to make necessary changes in the working of the company. Thus, it is an effective tool to connect with the customers and get their feedback. Another tool which can be used quite effectively is the discussion forum. The organization or the individual can create a discussion forum on its profile page. Here, different customers can post their feedback in terms of comments, criticism or positive suggestions.
The company or the individual who is owner of the page can choose to post a reply to the feedback at the instant of posting of feedback with the help of a representative or can get back to the customer after finding a solution or any other appropriate reply. Dell computers used this feature to get feedback from its customers in this way. After the use of this mode of getting feedback from its customers it reported a big jump in customer satisfaction in the form of reduction of negative feedback.
Apart from the above tools, the organizations can create such interesting profiles which apart from amusing the customers, can help in effective advertisement of their products. For example the Facebook profile of popular equipment manufacturer Nokia contains an exciting application with which users can check out the features of forthcoming products of the company. Further, they can even have live chat with a representative of the company, known as a 'hero'.
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