Video Marketing: Take Advantage of the Boom!

Video Marketing: Take Advantage of the Boom!

Video marketing has exploded onto the online product promotion scene over the last few years and user response has been astounding. Not only does video marketing provide an opportunity to engage your audience directly with a concise sales pitch, but it also enables you to target a much wider audience by incorporating the videos into social media networks such as youtube, facebook and twitter.

To take advantage of the video marketing boom, here are 5 top tips when selling a product:

1. Consider the length of the video. You want the user to remain engaged whilst the video is playing, but at the same time you do not want to bore them. From my experience with video marketing, I have found that users will switch off if a video is longer than 10 minutes, but less than 5 minutes is rarely enough to get your full pitch across. I have had continued success with videos lasting between 6-7 minutes.

2. Ensure you pre-sell'the product. If the video is likely to be the customers' first exposure to your product, don't start out with any information on the price or how to purchase. Simply begin to describe what problem/need your product is satisfying and the advantages/features of using the product over any other possible solution. Wait until around 3 minutes into the video, when the user is aware of the products benefits and has begun to build trust in you as a seller, before you push for the sale.

3. Close the sale. During the video, when you are at the stage of pushing for the sale, you should begin to incorporate innovative methods into your videos to fully engage your audience and convince them that this is the time to make the purchase. Successful methods include clickable overlays appearing around the video at designated points during the video and tactful buy buttons' to give the user constant and varied opportunities to buy.

4. Keep your video marketing both unique and consistent. It is possible that you will need to expose your viewer to more than one video before being able to make the sale. Therefore, you need to make sure that subsequent videos are optimized. The content should remain fresh and unique, yet still informative to your audience. There will also need to be a level of consistency, such as having your products brand logo or slogan in the top-right corner so that they begin to familiarise themselves with your company and feel comfortable that the product is the solution to their problem.

5. Ensure you are giving yourself the best possible platform for video marketing. I tried a number of expensive and unsuccessful video marketing products before I found the right one. My sales have since trebled with my latest provider, as I have the ability to add buttons, forms and overlays' to captivate viewers, publish my videos in seconds to a variety of platforms and get detailed analytics on the success of each campaign.

See for yourself, go to the #1 Video Marketing Software Product now and start cashing in on the video marketing boom.

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