Video interview]: Hai Li Electronics Marketing Minister Zhang Nan?? Services market to create capacitance transducer national brand - the electronics

Video interview]: Hai Li Electronics Marketing Minister Zhang Nan

?? Services market to create capacitance transducer national brand - the electronics

2007 1 22 Day! Today we are pleased to invite Nantong Sea Li Electronic Limited market, a guest minister Mr. Zhang Nan HC Network Live Room Welcome to Zhang Minister!

Hai Li Electronics Co., Ltd. Nantong Nantong Jianghai by the capacitor Co., Ltd., AIC Ltd. and Hitachi Industries Co., Ltd. joint venture established in Japan six-rowed the professional production of large high-pressure solid polymer aluminum electrolytic capacitors and aluminum electrolytic capacitors joint ventures. Hai Li a total investment of 2.2 million US dollars, the registered capital of 1.8 million US dollars. Nantong Jianghai Capacitor Co., Ltd. of which 50%, Japan 47.5% Hitachi AIC Ltd., the Japanese six-rowed Industrial Co., Ltd. 2.5%, covers an area of 65,000 square meters, the actual area of 6400 square meters, sea and established company currently employs 156 people, including engineering and technical personnel 45 people. September 2001 through the ISO9001 (2000 version) quality system certification, in September 2003 by ISO14000 environment system certification.

Large electrolytic capacitors are mainly used in frequency conversion air-conditioning, UPS power supply, communication power supply, universal converter, high voltage inverter, lift, inverter welding machine, locomotive auxiliary power and other industrial fields. Major customers include: Emerson, Sanken Power up (Jiangyin), Wuxi TECO, Tianjin Siemens, ASIROBICON, LINCOLNELECTRIC, Hisense, Haier, Gree, Shanghai Bell, Shanghai Mitsubishi Elevator, Zhuzhou Times, Tangshan Matsushita. Polymer aluminum solid electrolytic capacitors are mainly used in laptops, video game machine main board, DC-DC converter circuit such as high-frequency fields of lubrication. Annual production capacity of large electrolytic capacitors 1.5 million, annual sales of 48 million yuan in 2002, 2003, annual sales of 54 million, 2004 sales reached 73 million yuan. 2005 sales of 90 million yuan.

Hai Li Company Hitachi AIC complete product design and quality management, world-class production equipment. Chinese and Japanese management and technical staff for quality control and technology management, frontline employees are Jianghai select the best employees, and in Japan, Hitachi AIC factory technical training for employment, all product design review have been confirmed Hitachi AIC products Hitachi AIC technical indicators in line with technical standards.

Sea established company focusing on product quality and new product development, but also constantly strive to reduce product costs, improve competitiveness of their products to meet the needs of domestic and foreign markets.

Customer satisfaction?? Li Electronics Co., Ltd. Nantong Sea staff purposes.

HC Network: Please give a brief overview of your company and business model.

Zhang Nan: Nantong Sea established the production of capacitors for the electronics converter service.

HC Network: Please talk about your company's business policy and cultural ideas.

Zhang Nan: Line to the world market, providing customers with the best products, customer satisfaction is our aim.

HC Network: Why do companies choose to provide services in the field for the inverter development?

Zhang Nan: Electrolytic capacitors are more professional, targeted market is relatively small fixed. The beginning we do the matching for frequency conversion air-conditioning services, and later played the national energy brand, when the market is getting bigger, we started to change in this area, we focus now is to do what the market is the largest converter.

HC Network: Please share with us your company's success. So far you think your company is and who the most successful?

Zhang Nan: In China, the sea should be established to do large-scale e-largest manufacturer of aluminum electrolytic capacitors. Since independence in the country if the production of this area is difficult, so we cooperate with Japan. Through this approach, we quickly reached a technically very advanced level.

1, we co-technical cooperation with Hitachi, pushed technology platform.

Second, the sales network for China's national conditions, while some large companies abroad to do the sales network in China is not necessarily suited to China's sales model, so in this regard, we have certain advantages.

HC Network: As a professional manufacturer of capacitor, please turn to the field of capacitors in this industry trend now.

Zhang Nan: Capacitor transducer followed the development of increasingly smaller size, as required transducer mounted inside the device size becomes smaller and smaller, so called for its supporting components also will more and more to the small size of development; Another is the cost to achieve higher and higher.

HC Network: Compared with peers, you think your company's strengths in what areas?

Zhang Nan: First, the quality; the second, the price; third, delivery; Fourth, service. In these aspects, not the same industry price war with the appliance, the most important thing is the quality of.

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