Viral Marketing Not Every Viral Is Bad

Viral marketing, also known as word-of-mouth advertisement is pocket friendly and

can fetch you credits, spreading out the word about your products online. It helps you craft your web existence. Subsequently, attracting more traffic and establishing business platforms, social viral marketing helps you build reputation and recognition as an expert in your field.

Viral marketing is an exciting idea. It is also an unnerving idea for many marketing professionals. In brick and mortar world, it is not easy to hold marketing executive accountable. If a marketing idea works, he will claim all the credit, but you will be left guessing how much of the success was due to luck or randomness. If the marketing idea flops, the marketer will blame the externalities and you will be left guessing, if it was a brilliant idea that flopped, or a dud marketer who is trying to bullshit you. But viral marketing offers swift justice. If a campaign is truly brilliant, you will get a remarkable bang for your buck. But if you miss out few vital details, the campaign will die in a whimper. Thus viral marketing is a true test of business acumen.

The obvious advantage of viral marketing is that you have to create a truly brilliant message, and the consumer will pass it around. Since the consumer is the medium, the cost is very less. Another advantage of viral marketing is that internet is truly democratic. The very code of the medium (internet) demands that customer should feel empowered. If you design a marketing campaign keeping the code in mind, you can connect strongly with your consumers.

Another advantage of viral marketing campaign is that you need very limited resources to pull it off. If you are the type of person who is brilliantly insightful, but is not operationally geared up to run here and there (which traditional marketing requires) then viral marketing is just your thing. However, we would like to say few words of caution. Viral marketing can also easily go wrong. Consumers will like to pass around a message if they like it. But they are more likely to pass around a negative word of mouth if you do something to piss them off.

A little effort from your side, we can help you generate groundbreaking achievements by advertising your products and services online which will eventually spread in a viral form like common cold across the web. Infact this is where it gets its name from as Viral Marketing. Just at the input of your viral marketing cost can fetch you unlimited benefits.

About Shanq Web:

We provide excellence in the fields of Integrated Web Marketing (iWM) solutions with a whole new sophisticated division of research, strategy, creativity and technology. Our passion for professionalism with focused business strategies generate effective and outrunning results in the field of web hosting, website Design & development, E-commerce solutions, and Internet marketing; a complete package of web services.

by: Abeniel Huten

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