Viral Videos - How You Can Use Short Videos to Gain Massive Exposure
Viral Videos - How You Can Use Short Videos to Gain Massive Exposure
According to Wikipedia.com, a viral video is "a video that becomes popular through the process of Internet sharing, typically through internet media sharing websites. Viral videos often contain humorous content." However, the key to understanding what makes a good viral video is to put yourself in the shoes of one of the viewers of your video. What would make you want to bother your friends by sending them a link to this video? What would be so great about this video that you would essentially personally endorse it by sending it to other people? That's right, it needs to be very entertaining and/or very funny!
Now, putting together quality video entertainment is something that people spend entire careers and studios spend millions of dollars getting right. So, for the purposes of creating a v iral video to increase exposure of your business or charity organization, you will likely find it much easier to focus on the FUNNY aspect rather than the entertaining aspect. Plus, if it's funny enough, it will be entertaining anyway. To say it another way, don't try to create a television drama, just go for the "cheap laugh"!
The huge majority of viral videos are short and funny videos that average people forward to their friends while they are at work (and possibly not working as much as they should be!) For example, there is a very funny viral video that is a compilation of security camera footage from various offices that shows employees freaking out in total frustrating and smashing their keyboards against their monitors, breaking copy machines, throwing staplers around their cubicles, etc. This stuff is hilarious and is perfect humor for people that are perhaps stressed out at work to send to their friends that are also working in cubicles. That's why a video like that spreads... because it's relatable and funny.
Now, you are probably asking yourself, what does that have to do with increasing exposure for my business or non-profit? The answer is, you need to come up with some humorous concepts for short videos that you can film with any normal digital camera or Flip camera on the market today. But, you need to make sure that the video incorporates references to or highlights the benefits of your product or service, without being too corporate. This is a critical point... no one is going to spend their time sharing a lame corporate marketing video with their friends, it has to be funny!
To get some ideas, go to a site like YouTube.com and type in "funny video". Then, look and see how many video views the better ones have gotten. This will show you the power of viral video marketing, and also help you develop a sense for what is actually funny and worth sharing, and what is a lame attempt at putting an advertisement in a viral format.
Finally, sharing viral videos on sites like Facebook, MySpace and Twitter is a huge phenomenon and on these social networking sites, users can become "Fans" of videos and also very easily share them with some or all of their friends on the sites. So, don't forget to load your videos on social networking sites too, as well as the more typical video sharing sites like YouTube.com.
Taylor Garland, known as The Make It Happen Guy for online marketing, helps small business owners and entrep
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