Vision Shopsters: Broadband Access Vendor Profile: Huawei Technologies Market Research Report

In recent years, Huawei has worked hard to innovate and customize its access product portfolio

. These efforts include integration of GPON, EPON, and active Ethernet capabilities onto a single platform; incorporation of aggregation functionality into the OLT, partly due to demand from China Telecom and China Unicom; and the addition of a non-blocking architecture for more flexibility and features that enable open access and interoperability, as demanded particularly by government-led next-generation access projects. At the ONT level, Huaweis recent portfolio additions include plug-and-play, dual-mode ONTs with automatic configuration that can support either EPON or GPON with no need to change line cards. Huawei is also moving towards vertical integration. In general, Huawei works with chipset vendors to incorporate technology advancements. However, for 10G GPON, Huawei (trialed by Verizon recently a breakthrough given Huaweis negligible presence in the North American market) developed the chip itself, enabling more control over price. Competitors also offer some of these innovations, but it is clear that Huawei continues to probe the needs and concerns of its customers and intends to orient its product roadmap towards further innovation

Table Of Contents :

Executive summary

In a nutshell

Ovum view

Market position

Analysis of competitive position

Corporate

Broadband access

Aggressive FTTB deployment in China in 2010 and beyond to benefit Huawei, but also ZTE and other competitors

Strategy definition and execution

Huawei uses strength in domestic market as leverage for international growth

BT 21CN win was a breakthrough for Huawei in EMEA

Huawei needs to reposition and target North America anew; Verizon 10G GPON trial is encouraging, but shows no impact in the short term

Huawei sees growth in adjacent markets to access

The SingleFAN solution is an important component of Huaweis broadband access strategy

Huaweis green strategy targets carrier concerns

Financial health

Huaweis revenues have grown substantially over the last few years

Profit margins have been volatile and sometimes in decline, but largely due to R&D expansion

Huawei will continue to use government financial support and bank credit lines as sales tools

Product line management

Leader in the IP-DSLAM world

Development of MSAN reduced costs and enabled service delivery over a combination of access interfaces

Attention to reducing carrier opex helped Huawei gain customer satisfaction and market share

DSL does not die with advances in FTTx; Huawei needs to keep innovating in DSL along with FTTx

Globalization

Solutions selling

SingleFAN solution with broadband access portfolio is part of broader IPTime solution that Huawei claims as a competitive differentiator

SWOT analysis

Huawei aims for leadership in access market but will continue to face intense competition

Strengths

Weaknesses

Opportunities

Threats

Huaweis broadband access ratings

Huaweis solutions breadth and customization abilities strengthened by volume gains in domestic market

Huawei early leader in nascent GPON market; will benefit from EPON leadership in China

Huawei has a broad access portfolio

Broadband access product portfolio

MA5600T is centerpiece of Huaweis access portfolio

Past and current DSLAM portfolio

SmartAX MA5100 ATM/IP-DSLAM series (launched in 1999/2000)

SmartAX MA5300 ATM/IP-DSLAM series (launched in 2002/2003)

SmartAX MA5600 ATM/IP-DSLAM series (launched 2005)

Mini DSLAM

HONET UA5000 MSAN (multiservice access node)

Huaweis key current access product is the SmartAX MA5600T

Products for FTTB LAN

Products for FTTx DSL

Products for other categories

Migration path from PON to next-generation PON

Management system

Regional market data by product segment

Asia-Pacific still dominates access shipments despite Huaweis globalization

Huawei surpasses Alcatel-Lucent in DSL

Marketing strategy

Messaging

Partnerships/acquisitions

Channel strategy

List of Tables

Table 1: Ovums overall rating of Huawei

Table 2: Huaweis key strengths, weaknesses, opportunities, and threats

Table 3: Mapping of Huaweis products to Ovums segmentation

Table 4: Huaweis regional broadband access revenues by product segment, rolling 4Q as of 4Q09 (DSL and FTTx)

Table 5: Huaweis regional market share by product segment, rolling 4Q volumes/subscribers as of 4Q09 (DSL and FTTx)

List of Figures

Figure 1: Huaweis broadband access ratings

Figure 2: Huaweis broadband access product competitiveness by segment

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by: Visionshopsters

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