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Vital Blunder Realtors Make When Trying to Sell Homes

Vital Blunder Realtors Make When Trying to Sell Homes


As a real estate professional, in your own Realtor marketing, how many times do you snap your own pictures when listing a property?If you only understood what buyers were screaming to their monitors when they see your listing pics on-line; you'd be

You would be depressed if you could be there to hear what buyers were muttering at their screens when they view your listing pictures.

How many showings are you losing out on do to your "do-it-yourself" listing photos? Do you have any clue of the effect a professional photographer, in your Realtor marketing aresenal, can have?


I've done it too; captured what I thought were fantastic listing pics and used them for my online MLS listing.Even selling clients I worked with said they were fantastic and I agreed until I took an agent position in WA a while back.

I worked with over 35 different clients a week and everyday I'd hear, "Did you see those listing pictures?

Working with so many clients truly clued me into how bad agent's photography and realtor marketing really was, at least from the buyer's perspective.

I couldn't count the number of buyers I had who questioned if we were in the right home because the pics were so different from the ones they saw originally. They felt cheated because the pictures were not like the real home.

The trend I kept seeing was that everything hung on these listing photos clients saw while searching on the web. You can't neglect how vital a role professional play in your Realtor marketing plan when selling a house.

Give buyers a great photo and they'll jump inside the home that day. But throw up a ton of junky, dim, grungy photos and you won't get a single showing.

Even when the listing photos were better than the actual home, guess what? You still had a buyer walk in the home. The sure fire method to earning more cash as a listing Realtor is definitely driving more prospects through your listing. Professional real estate photography makes that happen.

Almost all the prospects searching for a home will make their choice to see the inside on how good your photos is when they see it on the MLS or another website.

If you did spend the well invested marketing bucks on some professional real estate photography...

Your client base would love you because you got their property off the market in far less time than your competition.You may have made more money because you didn't have to lower the sales price when the listing became stale on the market.

Think about your brand and image and the public will flock to you when they hear from your sellers how fast their home went.

Stop complaining about how much it costs to hire a professional. It's simple, it's a Realtor marketing technique that is essential. When you really think about it, this type of Realtor marketing photography is not negotiable if you want to sell your listings at a super speed.

Want some choices?

An easy option is to hire a regular photographer for a few bucks and have them spend 30 mins. taking some awesome listing pictures. Make sure they're top notch, have all the right equipment and understand the goal of these photos. The worse thing you might do is hire someone like your uncle Joe who can't take a pic better than your 3 year old.

If you're in a major city area, try looking up vicaso.com as an alternative.

Vicaso started to provide exactly the type of product we're talking about.


On their website, I think it might about two hundred or three hundred bucks for an entire listing shoot that can be set up online and completed within a couple days.

No joke, these guys can turn a run down dump and make it look like Trump's penthouse online.

Josh Sanders is the Founder of Shiloh Street and SSU. SSU is an online marketing school for Realtors with full video marketing classes and preferred real estate marketing products for agents.

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