Vodka in Belgium to 2014
Vodka in Belgium to 2014
Vodka in Belgium to 2014
This databook provides key data and information on the Vodka in Belgium (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
*The vodka category was valued at 32.7m ($48m) in 2009, representing a CAGR of 3% since 2004.
*By the end of 2014, the vodka category will be worth 37.4m ($54.8m), with an expected CAGR of 2.7% between 2009 and 2014.
*The vodka market volume totaled 2.5 million liters in 2009, representing a CAGR of 2.5% since 2004.
*By the end of 2014, the vodka market will total 2.7 million liters, with an expected CAGR of 2.2% between 2009 and 2014.
*The vodka market was led by unflavored vodka (representing 62% of the total value), with flavored vodka accounting for the remaining 38% share.
*Pernod Ricard is the market leader with a 58.6% share of the market.
Reasons to Purchase
*Design effective marketing and sales strategies by identifying key market categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships and agreements
TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: vodka 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Vodka 9
Value analysis (Euro), 2004-09 9
Value analysis (Euro), 2009-14 10
Value analysis (US dollars), 2004-09 11
Value analysis (US dollars), 2009-14 11
Volume analysis, 2004-09 13
Volume analysis, 2009-14 14
Company and brand share analysis 16
Distribution analysis 19
Expenditure and consumption per capita 21
Chapter 4 Macroeconomic Profile 24
Macroeconomic Indicators 24
Chapter 5 Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33
LIST OF FIGURES
Figure 1: Vodka, Belgium, value by segment (m), 2004-14 10
Figure 2: Vodka, Belgium, category growth comparison, by value, 2004-14 12
Figure 3: Vodka, Belgium, volume by segment (liters, million), 2004-14 14
Figure 4: Vodka, Belgium, category growth comparison, by volume, 2004-14 15
Figure 5: Vodka, Belgium, company share by volume (%), 2008-09 17
Figure 6: Vodka, Belgium, distribution channels by volume (%), 2008-09 20
Figure 7: Annual data review process 30
LIST OF TABLES
Table 1: Vodka category definitions 3
Table 2: Vodka distribution channels 4
Table 3: Vodka, Belgium, value by segment (m), 2004-09 9
Table 4: Vodka, Belgium, value forecast by segment (m), 2009-14 10
Table 5: Vodka, Belgium, value by segment ($m), 2004-09 11
Table 6: Vodka, Belgium, value forecast by segment ($m), 2009-14 11
Table 7: Vodka, Belgium, volume by segment (liters, million), 2004-09 13
Table 8: Vodka, Belgium, volume forecast by segment (liters, million), 2009-14 14
Table 9: Vodka, Belgium, brand share by volume (%), 2008-09 16
Table 10: Vodka, Belgium, volume by brand (liters, million), 2008-09 16
Table 11: Vodka, Belgium, company share by volume (%), 2008-09 18
Table 12: Vodka, Belgium, volume by company (liters, million), 2008-09 18
Table 13: Vodka, Belgium, distribution channels by volume (%), 2008-09 19
Table 14: Vodka, Belgium, volume by distribution channel (liters, million), 2008-09 19
Table 15: Vodka, Belgium, expenditure per capita (), 2004-09 21
Table 16: Vodka, Belgium, forecast expenditure per capita (), 2009-14 21
Table 17: Vodka, Belgium, expenditure per capita ($), 2004-09 22
Table 18: Vodka, Belgium, forecast expenditure per capita ($), 2009-14 22
Table 19: Vodka, Belgium, consumption per capita (liters), 2004-09 23
Table 20: Vodka, Belgium, forecast consumption per capita (liters), 2009-14 23
Table 21: Belgium population, by age group, 2004-09 (millions) 24
Table 22: Belgium population forecast, by age group, 2009-14 (millions) 25
Table 23: Belgium population, by gender, 2004-09 (millions) 25
Table 24: Belgium population forecast, by gender, 2009-14 (millions) 26
Table 25: Belgium nominal GDP, 2004-09 (bn, nominal prices) 26
Table 26: Belgium nominal GDP forecast, 2009-14 (bn, nominal prices) 26
Table 27: Belgium real GDP, 2004-09 (bn, 2000 prices) 27
Table 28: Belgium real GDP forecast, 2009-14 (bn, 2000 prices) 27
Table 29: Belgium real GDP, 2004-09 ($bn, 2000 prices) 27
Table 30: Belgium real GDP forecast, 2009-14 ($bn, 2000 prices) 28
Table 31: Belgium consumer price index, 2004-09 (2000=100) 28
Table 32: Belgium consumer price index, 2009-14 (2000=100) 28
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