Wang Wei: On the day of the product channel sales trends - cosmetics, daily chemicals - hairdressing industry

Wang Wei: On the day of the product channel sales trends - cosmetics

, daily chemicals - hairdressing industry

"Sale" is an economic and commercial activities, is the product through various channels to target consumer groups, thus the product into a commodity into a cash capital of a behavior (ie: let the people do not buy your product to buy your product behavior). "Marketing FromEMKT.com.cn" is a systematic project, which includes "selling" of behavior, both in the sales of team building, sales channels to clear the maintenance, product and incremental updates of market demand, target consumer groups to target to the location and combined with the development of organizational strategies such as the collection system (ie: let the people have purchased your product more to buy your products). I personally think of "selling" activity is no need to complicate, "marketing" systems engineering will need to complete the cycle of build, short, not to the simple things of man-made complicated because the simple, direct, efficient, targeted only the demands of the marketing systems engineering and end.

"Cosmetic product" is the household chemical products, that is something people use every day, both goods for Cosmetic Is the daily needs of consumer groups, an essential commodity. Combination of such products regardless of sales channels is modern or traditional, common points are needed to consumers through retail outlets in exchange for cash repayment of capital. Obviously, the real product market entry point is the occupation of operating retail outlets, at the same time actively working to maintain and improve, and only real to "end the king," it can overcome the accumulation of a large number of product items of low value-added profit status of this "Yellow Sea" blockade, the single-product multi-volume high-margin value-added returns as the "Blue Ocean" into the field of cruising and habitat. Direct terminal

I always think that the market mode of operation is different from the current distribution system operating modes can be brought about by the channel profit loss, is to gradually form a truly "end to the king," the only way the strategy. Many Chinese companies have chosen to explore the market days of the initial phase is the rapid adoption of the distributors to reach the regional market coverage, the low value-added daily chemicals, the operation of the market to bring down the cost, do not need too much technical content, in line with the characteristics of fast moving consumer goods, this is correct, practical proves this point. But with the influx of large number of competitors collectively, must generate profits to be bottoming out, the market share shrinking, resources are constantly increasing, through the "buy in" through the "shop the market" effect caused by the sales of only less and less, because of the technical content of entry qualifications is not high, will inevitably lead to fierce competition, lower output and profits. Real business that is profitable as the fundamental starting point to it! "Manufacturers and dealers of contradictions" and "distributors and retail outlets contradiction between the" is empathy, the latter is the more serious dealers profit by selling only the accumulation of serious crisis, both from the manufacturers choice and decentralization, but also from the retail end of the price war and war service. Moreover, today's markets have been completed from the "expansion of marketing mode" to "service marketing model" of change.

Direct operating mode of the destination terminal market and the new beginning: that is, "shop shop" model of development as the core, the real expansion of self-brand retail outlets directly managed network to facilitate the development of Direct Type brand stores by the manufacturer , dealers to the conglomerate's direction. Achieving populations meet the demand for consumer, channel convenience, quality and reliable supply of healthy industrial cycle, from production to consumption process to achieve a reduction of profits consumption, increase product added value benefits purposes, the proceeds realized and transformed into the product research and development to production can lead the consumer products that people demand, the actual value-added products is the ability to lead the consumer demand of consumers, while providing reference for other manufacturers products products.

Day we can see a certain stage of product development to sales after the end must be Shoppingmall the "shop shop", KA stores in the "store-store" shopping centers and medium-sized supermarket store "shop shop" ( counter), cosmetics boutiques, supermarket convenience stores "image display" and the inevitable trend of development: brand shop.

On all products classified as fast moving consumer goods area is inaccurate. FMCG is the scope of product consumption cycle, from display to display to the end consumer to purchase this product at this time as a contributory classification standard; also need to consider the consumers to purchase goods using the time after the number, this is the real product consumption cycle.

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