Washing Machine Market Is Gradually Warming Industry To Accelerate The Transformation Of High

Annual Meeting and New washing machine industry trends conference in Beijing

. State Information Center, China

Home Appliances Research Institute, the PRC, market research company experts and Haier, Siemens, Sanyo, Hisense,

Whirlpool And other business representatives attended the meeting, the new national standard implementation of the national farmer-friendly policy, industrial upgrading and transformation, to deal with international

Financial Crisis washing machine industry hot topics discussed. Jina special edition of the participating experts and business representatives of the wonderful view of the readers.

State Information Center, Information Resources Development Department Director Tsai Ying market information

Washing will enhance the proportion of high-end products

From the current focus of our urban washing hands

Sell Data, date, total sales of washing machines fell 21.18% over last year. The major causes of declining sales of the following aspects: First, the key cities of the washing machine holdings have been large, and demand is relatively stable and not rapidly expanding market. Although the national implementation of

TM to Policy, but for now, a number of supporting measures is not perfect, therefore, the increase in sales in 2009 washing machine will not play a significant role. Second, semi-automatic pulsator relatively large decrease in product sales, sales growth in the market as a whole the greatest impact. Of course, the increase in high-end products on the market, overall sales of the stability of the market played a very helpful role.

From the product mix, from January to August this year, automatic pulsator 67% market share, product structure on the stability of the entire washing machine played no small role. Automatic drum products and our growth last year, the expected frequency,

Washing Machine Annual sales accounting for 25% is possible.

Terms of the structure from the washing capacity, 5 kg of products to enhance sales is obvious, of which 5.5 kg more than the proportion of product sales increased 7.78 percent over the same period last year. Overall, large-capacity washing machine to the direction of the trend is obvious. 5.5 kg -6 kg of product sales accounting for the range of the maximum growth rate, an increase of 28.7%.

Price in perspective, both semi-automatic pulsator, fully automatic or fully automatic pulsator products drum products, the average retail price has a certain level of growth. From the growth point of view, automatic roller product prices increased the most, up 2.34%; semi-automatic pulsator products, the smallest increase, only 1.8%.

From the washing machine market development trend, the proportion of high-end products will be further enhanced. From a market point of view, a higher proportion of fully automatic pulsator products, automatic roller will affect sales. From January to August, automatic pulsator new products, the proportion of high-end product sales are rising. With the increase of high-end products on the market, some consumers might be roller washing machine pulsator high-end consumer products into the consumer.

Institute of Standards Department of the Chinese household electrical appliance, Senior Engineer Zhu Yan

6A new national standard to reflect the level of washing machine manufacturing

6A standard washing machine washing machine products, mainly reflecting the use of performance and test methods. In addition to product standards, standards for washing machines is the most important safety standards. If the product is substandard safety performance, will be security risks, no matter how good their performance can not enter the market. Only under the premise of ensuring safety, we can talk about the use of washing machine performance.

New standard washing machine has the following characteristics: First, reflect our current basic level of washing machine manufacturing. Now my washing machine products, the performance of most products are pretty good, because they used the technology has been working with the most advanced technology synchronized. Second, the washing machine new product performance 6A standard is a standard, full reference to international countries and regions on the washing machine product requirements.

Washing Machine Market Is Gradually Warming Industry To Accelerate The Transformation Of High

By: xt

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