Water appliances market situation and future development prospects - water appliances, market, outlo

Water appliances market situation and future development prospects - water appliances

, market, outlo

Competition

Status quo

Reform and opening up, with the rapid development of the national economy, people's living standard has been greatly enhanced. But industrialization has brought a growing environmental pollution, including pollution of water is particularly serious. People

Health

, Civilized, modern life, the pursuit of the deteriorating quality of drinking water with the formation of a sharp contradiction. To solve the problem of drinking water product family came into being. Two different water solutions has been co-exist, competition and development: one is

Bottled Water

The other is terminal

Water purifier

. "

Drinking

+ Bottled Water "to improve people's drinking water quality and ways, and soon swept the country, a" bucket "world. Since 1997 into the high-speed development period, and achieved a major share of drinking water market, established a dominant market position.

Structure is relatively simple, relatively cheap water purifier good momentum was once popular, but these features a simple water purifier and can not provide reliable drinking water, unable to meet customer needs. Structure is more perfect end water purifier (RO pure water device that, RO water dispenser, Ultrafiltration equipment, etc.) are cost, technology, services, and restrictions, competition for water in the 90's competition in the market once lost its advantage in .

A competitive situation

The current "water appliances" market three main corps are bottled water, the terminal

Water purification equipment

(Referred to as water purification), water supply by three products. Bottled drinking water and drinking fountains industry after years of development, already in the product life cycle maturity. At the same time, because of the benefits of driving, many unqualified bottled water began to impact on the market malignant. Combined with its inherent problems of secondary pollution, "Bottled water dispenser + water" method has been difficult to featuring "safe water" role, the water dispenser market is a cooling trend.

Such as the new consumer demand for drinking water, water purification equipment for the end product brings a new opportunity for development. End water purification equipment market has already started. Has entered a rapid development.

The 2004 market, drinking fountains, drinking fountains still the main water purifier account for 35% of the total.

Source: Sino Market Research

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2004 water purifier on the market, mainly in the United States, and Mao Zedong's poem and the Angel-based. Taken together accounted for 60% of total. Other

Brand

Scatter large. This is mainly water purification industry with the current relatively low entry threshold, and many fail to meet requirements of production conditions of enterprises rush into mass action has reached a hundred, mostly concentrated in Cixi, Zhejiang, Shanghai and Guangdong. However, the real scale, very few manufacturers on the grade.

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