Web 2.0 And Web Marketing

Having a product in hand is not the end of doing business but it should be sold

. For selling the products manufactured one has to put marketing efforts. Traditional marketing consist of four P's: product, pricing, promotion and placement. Hence having a product in hand is not the end of the product cycle. The most important thing in product cycle is promotion. Traditionally product promotion is all about merchandising and distribution but with revolution of internet, web marketing has become most appropriate way to sell products online.

It has become easier to reach target audience with introduction of web 2.0. Here are ways that proved beneficial in marketing via web 2.0.

Grab knowledge about social media. Web 2.0 is all about social networking where people around the globe join and gather at social network and share their views and interest. Start acquiring knowledge about it and understand how it works. It is very important to think in both new and old ways.

Putting marketing efforts online needs to planned and committed strategically. Use the creativity of your staff to develop a social media marketing plan. Get new radical ideas that fit your nature of social media.

Start making new friends on the web 2.0 sites. web 2.0 sites are place to share ideas two ways as opposed to old one way messages. There are lot of ways to join web 2.0. You can add social services and tools like tagging, video blogs, wikis etc to your website or blog and enable comments on blogs allows the conversation possible two ways.

In order to attract visitors, it is necessary that you post interesting that impress visitors and bookmark it. Social media is form of web marketing that allows the idea and content to be passed on rapidly. Adding fresh content helps you in maintain ranking for search engines. To improve readership and fans to your blog, syndicate content of your blog so that blog audience will find it useful and helpful.

Evaluate web 2.0 marketing is different to traditional marketing efforts. It requires measuring the efforts that you put in and how well they are performing.

The web 2.0 marketing is all about sending visitors to your websites or blogs by using different web properties. The different social media sites are Facebook, MySpace, Twitter, Digg and many other thousands of sites that help you in driving traffic to your blog.

by: Ella Harrison

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