Web Analytics Training Going From Data To Decisions

The field of web analytics is no longer restricted to just measuring website traffic

. It has now evolved into gathering intelligence to help in the decision making process. Today, Internet is increasingly being incorporated into the business value chain. Organizations have realized the importance of studying how a website interacts with its intended audience. Data thus collected can come in quite handy in formulating online strategies to make the most out of your online presence.

So what are the available options in front of you?

Google Analytics is undoubtedly the market leader when it comes to a robust and comprehensive web analytics tool. It is a free to use analytical tool that can track visitors coming to your website and present wide-ranging analytical data to help webmasters/online marketers in their efforts.

It is important for organizations to impart a comprehensive Web Analytics Training program to understand the intricacies surrounding the captured data. Going from data to decisions can be a complex journey considering the depth of the available metrics. There are so many different areas which need to be taken up individually and worked upon to fully utilize the features of Google Analytics. Here are a few objectives that you must aim to address while imparting web analytics training to your employees:

Understanding the basics of Google Analytics such as the installation procedure is a must.

Analyzing the source of visits to your website is another critical aspect of making the most out of web analytics. E.g. find out keywords that internet users keyed in to get to your website

Conversion tracking concepts must be thoroughly taught. Google Analytics can help set and measure business goals, conversion rates and funnels.

Identify areas of opportunities to increase traffic on website and enhance Return on Investment (ROI).

Need to undergo a comprehensive content analysis cannot be undermined. Content on your website has to be appealing and a robust analytics tool like Google Analytics can help figure out which is the top and the least popular web page on your website.

Keeping a tab on paid advertising features such as Google AdWords can best be understood using Google Analytics. It must be periodically reviewed so as to come up with better results.

Web analytics is an extensive discipline that requires understanding of many different concepts. Investing in a meticulous web analytics training program is the need of the hour for individuals/organizations aiming for a profitable online existence. Make this meaningful investment and reap rich dividends from a feature rich analytics tool like Google Analytics.

by: Steve Jones

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