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Web Conferencing: Tool For Marketing Success

Its no question how web conferencing tools can maximize your internet marketing techniques

. Web conferencing has been one of the most popular methods to get in touch with other people half way around the world. For internet marketers, this has provided them convenience to better reach out to their market.

Software developers are aware of how vital web conferencing is to internet users, especially those who primarily do their businesses online. They have taken advantage of this and are actually releasing numerous web conferencing tools or add-ons every now and then.

Companies, online or not, are in a stiff competition with each other on being the best in their fields. These great web conference tools somehow help them make it to the top. Without the right kind of tools, a company wont be able to reach the top. In our modern word, collaborating seamlessly is starting to become every industrys standard. Enhancing collaboration and cooperation within the company is vital. Web conferencing just offers the best solution for that, especially in bridging in far away company offices.

The internet offers the best conferencing tools. Almost everybody can get online and browse through the web at an incredibly high speed. Using the internet gives businesses added benefits in conducting their conference calls.


Web conferencing tools provide each user the ability to share ideas, submit status reports and instantly give feedback. Compared to offline conferencing, web conferencing is far more cost effective and efficient. If you need to connect to one of your team leads right this instant, you can do so by getting him to start a web conference with you.

Web conferencing tools are particularly helpful for those who work from home or to those who companies who have setup numerous offices. With web conferencing, theres been a great increase in productivity, and a large savings on communication and transportation costs.

Internet marketers have also started to take advantage of such web conferencing tools. They allow an online marketer to collaborate instantly to the top management. This greatly speeds up the processes in making decisions and disseminating information. Almost all businesses today value speed, and whoever takes actions more quickly usually gets ahead of the game.

A few examples of these amazing web conferencing tools are Genesys Meeting Center, WebEx Meeting Center and Microsofts Office Live Meeting. These are the standard tools most often used in the industry nowadays. With these kind of software, a participant can share web-based power point presentations and other important files. They also allow for interactive text messaging via a whiteboard and application-sharing.

Most of these web conferencing tools also allow sharing videos via a web cam and talking to each other using a voce over internet protocol or VOIP. WebEx and Genesys are capable of showing slide transitions and play any audios or videos integrated in your presentation. They also allow live videoconferencing among your participants. With the use of a web based console, you can conveniently mute, un-mute or even dismiss specific callers.

Microsoft on the other hand had recently purchased PlaceWare which would enable them to bundle their popular office productivity suite with web conferencing tools. These web conferencing tools will seamlessly integrate with the users Office software. To use the Office Live Meeting, a user needs to download a windows-based add-on.


Office Live Meeting boasts of a web-based java application that will allow users to instantly connect with other users. It also has application sharing capabilities, printing, scheduling, attendance reporting and recording. These professional web conferencing tools can be purchased directly from the vendor. If there are so many participants in your web conference, then you can also avail of discounts for bulk orders.

Aside from the few web conferencing tools mentioned above, there are also other products available such as Cisco, GoToMeeting, Oracle, IBM, Intercall, WebDialogs and so much more. For your online internet marketing needs you may have to weigh each of the softwares features before making a decision. No one web conferencing tool is perfect for everybodys needs.

These web conferencing solutions not only differ in terms of features but also in the way they charge their customers. Some charge on a per participant basis while others may charge based on the total amount of time used. If youre business does not really need such extravagant features, then you may opt to first try out the free web conferencing tools such as Yahoo Messenger or AOL.

by: Elijah Chai
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