Why Video Marketing Targets Asians And How To Implement An Excellent Video Marketing Campaign

Recent studies show that video marketing is best used for Asian markets

. Although there are several reasons that could be cited for video marketings phenomenal effectiveness with its Asian clients, one of its most important causes of success is no doubt the removal of language barriers through video.

Pictures, as they say, speak a thousand words, but more importantly than that, pictures speak a universal language. Anyone in the world, Asian, American or otherwise, can understand whatever message video marketing producers wish to convey. Whether or not they are in favor of the message depends, of course, on how great the video was made.

Tips on Making an Excellent Video Marketing Campaign

Tip #1 Make sure that you have the necessary equipment to make an excellent marketing video. You will basically need a web camera or better yet, a video camera, the necessary wires to connect your video capturing equipment to your computer and finally, a video software program that will allow you to modify your video accordingly.

Tip #2 Understand what video formats are available for your use. Know the pros and cons for each of them and then determine which one is most suitable to your needs. Although the choice of video format may seem unimportant, it can actually affect the effectiveness of your video marketing campaign.

Tip #3 The end result of your video must have the following features:

Fast Loading In most cases, any marketing video must load quickly and automatically without requiring the player to double click anything. It must not require readers or visitors of your website to download anything as well because they might think youre installing a form of spyware or adware in their computers. Lastly, viewing your video should not be dependent on their willingness to activate a particular function. Basically, a marketing video is most effective if it loads without causing any trouble to the user.

Enhancing and Not Distracting Be careful when using a video to market about your business. Although you can enjoy an unusual amount of success from video marketing, it can also be the reason for your business downfall if your video is poorly made. Before allowing the public to view it, subject your video to a test run. Ask trusted clients to evaluate your video. Give your personal judgment as well. Do you think it makes a natural and smooth fit to the rest of the content in your blog or website?

Live and Automatic Video Streaming vs. Click to Play There will, however, be instances when its best to use a video that will only play when clicked. If your target market study, for instance, informs you that most of your customers are using dial-up speed, you definitely need to give them the option of whether or not they wish to view your video. Because of their slow Internet speed connection, they might be disinclined to watch your video because it will take them forever to have it set up properly.

People Arent Looking for Full-Length Videos Have you ever seen a You Tube video thats popular but with duration thats more than thirty minutes long? For videos to be effective, they have to be short and of course, engaging.

Tips on Using You Tube for Your Video Marketing Campaign

You Tube, a free video hosting service that allows members to create, upload, watch, and share videos with each other, is extremely popular in the whole world, but its best market is probably Asians. Thus, if you wish to use a cost-efficient advertising strategy for your business, consider uploading your video through You Tube.

Registration and use of You Tubes services is for free. Its important for you to create an account if you wish to upload a video. You can upload a video with ease depending on how big your video is and the speed of your Internet connection.

Any video you upload will then stay in You Tubes site until you choose to remove them from your account. You Tube, however, reserves the right to remove them without your approval if they find out that your video violates their Terms of Use.

Uploading a video in You Tube, however, isnt the beginning and end of your marketing campaign. After uploading, make sure that you promote aggressively about it through blogs and forums.

by: Elijah Chai

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