Web Design: Banner Design Tips That Will Make a Difference in Your Banner Ad Campaign

1. Animations. Make use of a quick to download animation that can attract visitors.

Be careful with the type of animation you're going to use because the goal here is to attract not distract nor annoy your visitors. Here are some guidelines to follow when using animated banners:Subtle. Again the goal is to attract not annoy. It must not be ostentatious to the point of interfering or clashing with the entire design of the website.

Make sure the animation only loops 7-10 times. Anything more than that can be irritating already. Leave the main message on the last part of the animation frame

On the other hand, if a webpage has a long loading time, visitors usually stop a webpage from loading before the banner animation has loaded. It would be a good idea to place your message across the first frame if this is the case.

2. Call to Action. By putting a "click here" or "submit" graphic image on your banner, you can improve your click through ratio or CTR dramatically.

3. Make Use of Bright Colors. Research shows that blue, yellow and green banners have been proven to yield higher CTR than black and white banners. Keep in mind to use the color red sparingly.

4. Make Use of the Word "FREE" in your Banner. There's not much explanation needed here. Who wouldn't want a freebie? Right? However, instead of money offer something elsefree software or gadgets will do. Giving out free money will only arouse the suspicion of your users because people understand that there's always a catch there somewhere.

5. Offer Benefits on Your Banner. These benefits that you will provide should answer the questions or problems of your users. It's obvious that once they click it, they will see the answer on your website. This will improve CTR as well. Examples of benefits include, but are not limited to the following: "Do you want to increase Sales?" or "Need help with your laptop?"

6. Keep your message short, remember less is more. Wordy banners tend to be unfocused and messy to look at. Simple banners are proven to be more effective at delivering higher CTRs.

7. Banners must be linked to a specific page. If your banner indicates that you're selling computer softwares, make sure that you direct them towards the product page, and not on the homepage. Don't let them hunt for the information because this is just annoying on their part.

8. Regularly refresh or change your banners. Fact is, the value or appeal of CTRs significantly drop after 2 weeks. Conversely, CTR increases when there is a new banner.

Banners must go through a period of testing until you find the most effective one. You can do this by running your banner over a period of time and measure the results afterwhich, through CTRs and sales. Banner designs that yielded the highest result must be the type of banners to use for your banner campaigns.

Web Design: Banner Design Tips That Will Make a Difference in Your Banner Ad Campaign

By: Sasha Alova

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