This document outlines the general set-up, administration features and third party requirements for the effective set-up of an ecommerce website.
2.0Ecommerce Website Objectives
Offer visitors a compelling, informative and intuitive online experience
Be an effective sales channel
Provide customers with easy access to review and buy the products available
Highlight products available by new pieces, featured artists, specials etc
3.0Ecommerce - Key features & Website Sections
The following are the initial proposals for the main Ecommerce site sections. These are for discussion purposes only. The actual Ecommerce website structure would be the outcome of further discussion;
4.0 Ecommerce Shop Features
Search & Browse
Product database
Online order processing
Payment processing
Comprehensive backend Ecommerce administration system
Client control and site scalability
4.1Ecommerce Product Display & Purchase
Each category will when clicked display a page of images and names of each of the product, price etc each image will be large enough to give a good indication of the actual product available.
Once a piece is selected a larger image of will be displayed and will include the following details:
Product name /ID
Description and size
Artist details
Price
Product picture
Enlarged product picture
Buy Now
Send enquiry on this product
4.2Ecommerce Website Homepage
The Home Page will be the first port of call for most visitors to the Ecommerce website. It should provide a good overview of all the main elements of the Ecommerce website as well as clearly highlighting the options of relevance to customers and encouraging them to browse the art and buy online.
4.3Ecommerce Product Range / Shopping Options
This sections navigation system will be made available throughout the Ecommerce website to give customers constant access to all the products categories available and allow the user move easily through the product options.
4.4Additional Sections - Ecommerce
The following type of information/ Ecommerce website sections would also be required and would be updated using a Ecommerce content management system: