Web Designers Are Not Competitors Of SEO Contractors
Web Designers Are Not Competitors Of SEO Contractors
I'm pleased to discover my newest prospective clients are established web design firms seeking a ghost writer for SEO services.
All new SEO clients are nervous, they either don't really understand what they're paying you for OR they've done a lot themselves and just came to the conclusion it is productive to outsource this to a professional... those clients are REALLY skeptical to see what it is they're paying you for.
For reasons that can only be explained by advertisers not keeping up with what works and what doesn't... small business owners think a web designer or a "web developer" is going to get their site ranked in the search engines.
Most web designers think SEO means buying AdWords or pay per click advertising, there is a time and place for PPC but that doesn't negate the need for onpage SEO or the significantly more important Offpage SEO tactics.
Think about it: A web designer's entire business model is centered around getting you, the business owner, to shell out big bucks for a "Mona Lisa" masterpiece of a website (singular).
They are not inclined to let you know that building dozens of supporting blogs are what makes a site rank higher...they would really rather you NOT know that ranking is determined by how many external (extra) websites and blogs are "supporting" said masterpiece of a website.
Ranking is not what they do (some do a little, but it's not their strong suite)
The small business owner thinks that's what they're paying for.. and it isn't.
For this reason, we'll call it ignorance (and I don't mean that in a demeaning way, it just "is what it is", ignorance means you don't know... or perhaps, you don't know that you don't know)...
Ignorance of the differences between conventional advertising (the kind that no longer works.. at all, none, nada, zip, old school) and Google's PageRank Algorithm translates into Web Designers commanding higher fees than SEO contractors... and they get it.
Do they get higher fees because what web designers do is more valuable than SEO ranking?
No.
Web designers command higher fees than us SEO contractors because the client is ignorant of what it is they want or need... Our shared client base *thinks* they need web development. They incorrectly assume that ranking in Google will "be included" in the design. (mistake... BIG mistake).
Most of the small business owners that come to me for SEO think they're buying an ad.
They are not.
They don't know that... it's part of the reason I call myself a consultant.
What you're paying me for is to educate you.
...and I don't accept all the SEO customers that come my way.
If you (the business owner) are: intransigent, stubborn, stuck in your ways, you think you know what you want and you don't want any one suggesting otherwise... go elsewhere. I don't need you, you need me more than I need you: (both the business owner AND the web designers)
Sorry to be so blunt about it...umm, no, I'm not.
It is what it is.
Don't take my word for this... see for yourself here:
Why Advertising Fails.
My particular solution to this disconnect between what my prospective clients want, what they think they want and their lack of up-to-date knowledge of what is going to do them any good is...
Ghostwriting
I am now partnering with web design firms and offering my services wholesale to them (with the prospect of them giving me enough volume to make it profitable for both of us)
Web Designers can charge enough, and get their price to cover what it is that I do.
My client base doesn't: understand, have the patience to learn, get's confused, their "eyes glaze over", are reluctant to buy something they didn't even know existed... and have their time so full of the daily running of their business they don't have room enough in their heads to learn that conventional advertising is dead and buried.
So... now that most of my new inquires are from web design firms...rather than me shunning them as potential competitors (as I did in the recent past), I now welcome them as potential partners.
What I do is a separate skill-set, I concede, you can make a prettier website than I can... mine make the clients phones ring, yours do not. Mine rank in Google, yours do not. Mine put money in our clients cash registers, yours take money out.
I can't do what you do and you can't do what I do.
We need each other it seems.
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