Web Designing - Consider Top 20 Dos And Don'ts To Create Highly Successful Sites

Good web site design is central to your website's success

. An effective design can expand your client base and increase profitability. Conversely, if the design is poor, it would repel the users even if you have terrific products and service.

Consider the following dos and don'ts when designing your website to turn it into a profit center for your business:

Top 10 Dos of Website Design

1. Do simplify onsite search and navigation. Your website design should promote quick and easy search of required information. All pages also need to have the essential links to information that would enhance the user experience. As a rule of thumb, it should not take more than two to three clicks for customers to access desired information. The faster your customers can navigate through your website and find what they are looking for, the more likely you are to get repeat visits from them.

2. Do keep your website content simple and easy to understand. Develop clear, effective and to-the-point content to secure customer attention and help them understand better what you have to offer. Your content should address customer problems and suggest competent solutions for them.

3. Do give your site a consistent look and feel. If you want your site to look professional, it is important to be consistent in fonts, colors and layout of pages. This is especially important with regards to the interlinked pages.

4. Do make sure your website works adequately on multiple browsers such as Chrome, Firefox or Internet Explorer, for greatest impact. Increasingly large number of users are accessing web sites on the mobile phones. It may make sense to test the site for access on mobile web browsers.

5. Do include your contact information on every page. List your physical address including other contact information like phone and email on the 'Contact Us' page. It is also crucial to list phone and email at the bottom of each page for easy availability.

6. Do put important information near the heading of each page to allow customers to conveniently see it and not wait to scroll down to find it.

7. Do use high-quality graphics and pictures. Keep a good balance between the image resolution and time to load them. High quality graphics will lure users but would be a turn off if they take too long to load.

8. Do use headlines, italicized words, bold face, pleasant colors, bullet points and icons to attract customer attention to most important segments of your content.

9. Do make sure that your security and privacy policy are easily accessible to customers and stated in clear terms. Take all necessary steps to make your website secure for customers.

10. Do use clear and concise page titles. Website visitors see web page title in search results and clear effective titles can appreciably increase the traffic coming to your website.

Top 10 Don'ts of Website Design

1. Don't clutter your website. Cluttered web pages are tough to read and navigate. Limit the amount of information you provide on each page. Build a new page for each separate topic, product or product category. Any advertisement on the web pages must be non intrusive else the prospects would leave and most likely not return for a repeat visit.

2. Don't go overboard while using audio and video features that use high bandwidth. These may be slow to download and are aggravating if the customer has to wait too long for them.

3. Don't use text and color combination that makes content hard to read. Also restrict the number of distracting visual on the site.

4. Don't add any information or features to the site that do not serve the intended purpose. Adding content and features on your website that don't carry any meaning for visitors is a waste of time and bandwidth.

5. Don't let the content and links on your website become out-of-date. Periodically refresh the content and update the links to relevant information. Out-of-date links are annoying and can seriously affect your business reputation.

6. Don't use jargon or overly technical terms on your pages unless your website is designed to address the needs of a small segment of technical people. Additionally, avoid using conflicting information in your web pages. In addition to confusing customers, such information gives a highly negative and unprofessional image to your website.

7. Don't use flashing icons and text as that can distract browsers and may be detrimental to the popularity of your website.

8. Don't stuff up your web pages with advertisements. Also, limit pop-ups as they can annoy customers.

9. Don't include introductory advertisements on the first page before your web content appears. Such advertisements put customers in a sore mood even before they see your content.

10. Don't just brag about your company's achievements. Provide your users easy to consume information and back it up with references and customer reviews to permit them to judge your performance.

Follow the dos and steer clear of the don'ts to design an effective website, and greatly boost the probability of successful web entrepreneurship.

by: Daljeet Sidhu.

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