Web Designing: How To Convert More Website Visitors Into Customers
You are fighting some tough obstacles to get a website visitor to respond to your company
. These include the short attention span of the web, you being one of hundreds of websites they can visit, and the visitors having seen thousands of websites already.
In analyzing the 25 most successful websites we've written for our clients, here are the 9 big-picture secrets to having a website that gets you maximum conversions, leads, sales and profits.
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Your website needs a headline that is very specific, unique, remarkable and features a mouth-watering customer-benefit.
Generalities in your headline and website will kill your response. People have heard general statements hundreds of times before, so they have no power:
"lowest prices" click away;
"great services" click away;
"industry leader" click away.
Develop instant credibility on the first page of your website by using logos of well-known customers, membership associations, years in business, etc.
The internet is a phenomenal tool because it literally puts the world at your fingertips. The problem is that there are a lot of crooks, cheats and nuts in the world who could all have web sites.
You need to make sure your visitors instantly know that yours is a legitimate, professional business. This not only puts their minds at ease, but it removes a huge obstacle they might otherwise have to doing business with you.
Get to the point on the first VISIBLE screen.
The key here is VISIBLE. This means make sure your visitors know EXACTLY how you will solve their problems and meet their needs BEFORE they ever touch a scroll bar. There is nothing more aggravating than a site that forces you to link and scroll before you can even figure out if they can meet your needs.
Think about it: do you take the time to dig through one web site when you can GOOGLE thousands or millions of other sites that also claim to have what you need? Neither will your prospects. If people have to go hunting, they will simply move on.
Two other important tools that can help turn visitors into buyers are a site search, and easy-to-find contact information. You want to make sure no one visits your site without INSTANTLY knowing you WANT to help them and YOU can solve their problems.
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You need to get the website visitor to DO SOMETHING NOW IMMEDIATELY! Because if they don't, they're gone and you've lost your opportunity. (When we added a free evaluation offer to our Profit Boosters Copywriting website, our response rate tripled.)
Web Designing: How To Convert More Website Visitors Into Customers
By: Justin Brown
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