Web Development And A/b Testing

In web development, A/B testing (also known as split testing) is used to test elements

of a website in order to determine which ones will get the best response from visitors. Unlike multivariate testing, A/B tests will only compare two website elements at a time, which can make the process take a little longer, but can offer a deeper comparison than testing three or four elements would.

So, what are the benefits of A/B testing during the web development process?

It allows you to see how changes may affect a visitor's behaviour. Many web developers tend to jump straight into a project without doing much research into the habits of a website's current visitors.

It is a low-risk way of testing out website changes, as the process can be helped along with the various tools available on the web. These tools are also beneficial in helping developers to interpret any results that they receive.

It can help a web developer to convince a client that one element choice is far superior to another in terms of affecting a visitor's behavior. Some clients will ask for evidence to back up every decision that is made, and A/B testing is a great way to achieve the results you need.

As you can see, there are many benefits associated with the use of A/B testing in the web development industry. It is important to know, however, when to use such testing methods and when you should be looking elsewhere:

Much of the information read by developers (that is published online and in magazines and articles) contains conflicting information - one person will proclaim that one way of doing things is superior, whilst someone else will claim that the exact opposite is true. A/B testing can assist a web developer who is really unsure as to which element they should be using in a particular situation.

A developer should also run an A/B test when working on some marketing or promotional material for a client - as these websites or pop ups will only be running for a short amount of time, it is highly important that they come up with a page that is going to get the client the results that they are after. An A/B test can gauge the likelihood of success, depending on which elements are used.

There is plenty of scope when it comes to the use of A/B tests in the web development industry - not only does it offer developers a range of benefits that they would otherwise not receive, it allows them to make decisions based on the current project and what is best for the client. By testing the colour scheme, the copy, the layout, the images, the headlines, the text size and the font, you can ensure that your web development process is on the right track.

by: George

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