Finally, it's important to not just provide gift cards or gift certificates to your customers
, you have to find creative ways to use and promote it to either retain current customers or acquire new customers. An online gift cards program can become a handy tool for your customer service. You can use them strategically to compensate unsatisfied customers who are complaining about your product or service. It's important to not only keep them as a satisfied customer but even more important to prevent them from spreading their negative feedback of your website all over the web.
An electronic gift certificate can also be a great promotional tool. Increase awareness about your online store throughout the web by holding contests and presenting the winner with a specified dollar amount to go towards your products. The benefit for using this tactic is that not only will the winner be exposed to your products, but all the other participants who were once unaware of your business now have a good idea of what you have to offer. The best part of holding contests is the ability to acquire the contact information of all of the participants. You can then further establish a relationship with them and turn them into potential customers. Another cool tip is to use it as a prize or thank you for customers that are involved in promoting your store to their friends and family members. All of that free word of mouth advertisement is well worth the price of the certificate.