Web Usability Testing Is Also Important!

Web Usability is, as the name clearly implies

, Usability of the web or making your website usable enough by the end user. The end user does not want to spend ages trying to took for what they want in a website. The need to be able to understand and use the website within seconds, because if they dont, they can easily go over to another website, or use a search engine, to cough up half a dozen more websites that may be easier to understand and interact with. It is interaction that the user has with your website, especially if you are selling a product or service and the end user is buying it. In a world where you and your company are one of the hundreds of thousands of competitors all selling the same product or service, it is web usability that creates a world of a difference.An integral part of SEO, web usability involves web usability testing , and modifying where necessary points that are so small that they may not even occur to the normal user. Points as small as slow speed of loading of the overall website and a confusing the site structure can move users away from the website. For example if you wanted to shop for Reebok shoes and went to Site A, and it took a whole 2 minutes to just open up, you are probably going to switch to another site unless you are the owner or a relative and are getting super massive discounts. Taking the same example, if the site does load up fast, and you just dont seem to find the product gallery despite your best tries, you would probably look at other, maybe better options. No wonder Chicago is one of the cities with the maximum users applying for jobs, as web usability testers, for Chicago usability. Web usability audit also known as web usability testing is a process which involves a huge checklist of points. This test is usually carried out by independent web usability auditors or an Internet Marketing Specialists company. One of the points frequently tested in web usability is the ability of the user to comfortably navigate the site and contact help and support as soon as required. The comfort level of the user is also measured, under web usability testing, to ensure that users dont get to see a blinding flash of mismatched colors instead of a proper website and the sites speed is checked to ensure a fast loading site even on an average connection. Cross browser compatibility and broken links are checked and fixed as well. Overall web usability testing is all about making the website user friendly and easy to access and use.

by: Ratnesh Pandya

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