Web Video Formats - On Classic Designs And Logos

When we are adding a lower third of a web video formats to introduce someone

, we tend to use title case, it depends, it's just your style. Now in iMovie, it defaults to being centered. I like putting everything on the left.

There's another good reason to put things on the left as well when you're embedding videos on YouTube. Often YouTube can have their logo on the bottom right hand corner and some of the video sharing sites will have their logo on the bottom right hand corner. So position your material on the bottom left hand corner and then it won't get distracted.

So I'm going to move it left. The way you do that, you highlight it, you go up to show video font and that opens up everything you need to know about the fonts. It will default to different fonts that you can use as well. Then you can show system font panel and you'll get a choice of every font that is available on the Mac. We're going to use Helvetica New which is a nice font. You find your alignment, the same that you would find in Word, just move it to the left. You can change the colours, you can put an outline on it, you can bold it, you can italicize it, you can do all those different things.

I lean towards simplicity on video formats. It depends though. When I'm making a video for a client, I will have a custom made lower third designed with their logo on it and branding because I want to help them brand that way. For us, we use it simply because it's more about presenting content in that way. With a custom lower third, you can have a gif or you can use a movie file, a PNG file, you just drag it in. iMovie is really easy that way. It's the same with ScreenFlow, it's very easy just to drag things in. Make your image and drag and drop it in. By the way we have a ScreenFlow review which may be helpful to you.

It just ups the quality of it. With a lower third, we know who I am. The last thing is we like to put a watermark all the way through for a few reasons. One is just for branding, so people embed where it's coming from and two, can be so people don't rip it off.

A little while ago I created a Google versus Yellow Pages, just Google it on YouTube. We started to find a whole lot of people started to rip it off, snipped the front of it, snipped the end of it and then put their own SEO company at either end of it. A watermark would have prevented this.

The main reason we like to put the URL throughout the entire video is when you're thinking about distribution. What is the primary goal of getting these videos out there with regards to SEO basics? Getting them back to the website. People have short attention spans. They might click away really quickly, so if the goal is to get them back to the website, and they're ready to get back to your website now, don't put the hurdle for them that they have to watch the entire video before they find out where to go. So through your entire video formats you have the URL and you have it over to the left hand side so it's not constricted by, or covered by any sort of logos.

by: Jimmy Cox

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