Web Video Marketing Blueprint - How to Increase Your Marketing Effectiveness by a Factor of 53

Web Video Marketing Blueprint - How to Increase Your Marketing Effectiveness by a Factor of 53

Web Video Marketing is big business now that Google's new Universal Search strategy includes video in the search results. According to recent research data there is 53 times as much chance that your video will show up on Page 1 of Google (for your select phrase) than just using a corresponding text-only entry.

Such is the power of web video marketing. So the question becomes "How do I capitalize on this?" Here's the good news, and it's not as difficult (or as expensive) as you might think. You simply need a "Sixty Second Video."

--- The Secret to 60 Second Videos ---

Contrary to popular theory, you don't need expensive video production to take advantage of this powerful new marketing channel. The secret lies in one small detail... YOU ONLY NEED A VIDEO FILE FORMAT. That's the key. Size does not matter either, in fact smaller is better!

OK, there are a few other secrets like how you tag the video, what you say in the description and so on, but armed with just a simple video (*TIP* the content should be useful but Hollywood Directors need not apply!) you can upload your entry onto Google's video platform YouTube and benefit from the 20 Million plus people trafficking that site each month.

--- #2 is Cool Too ---

YouTube is the 2nd largest (Western) search engine in the world and serves up more video content than any other portal to date and visitors on YouTube typically consume at least 17 minutes of video every time they visit!

What you need to do is "sneak" into this massive traffic pool with your "60 Second Video" that provides a professional video message at a fraction of the cost, but still gives you all the power of the medium.

And one of the simplest ways to make a video without the overhead of 'typical video production' is to use the following:

1) Screen capture software -- Records your computer screen and lets you turn it into a video (complete with sound and/or your narration!)

2) Convert your presentation -- Popular presentation programs have the ability to export your presentation (with your narration) into a video format.

3) Convert your slideshow -- Popular photo programs have the ability to create a slideshow and export it as video, some even include the ability to mix in music and special transition effects.

As you can see, creating a video is not so much about "sound, lights, camera, action!" and more about creating the right file format and uploading it to powerful portal sites like Youtube.

Remember, don't let misconceptions about video production stop you from leveraging this amazing new web marketing opportunity.

JAMES BURCHILL Shows individuals and companies how to profit from the innovative use of Internet technologies, strategic content and social media marketing. James' innovative and cr

Now Pay Close Attention --

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