The contents of the web pages are not easily analyzed for keywords if it is not properly designed
. Search engine robots require an easily navigated web page that is why not only SEO is needed but also website architecture. Stable and well designed website architecture will not only yield higher search engine rankings but also greater experience from your viewers as well.
If this is the first time you have heard of search engine robots, well here is a simple explanation. The robots are actually automated programs that run around the World Wide Web visiting web page after web page. It is able to read texts as well as click through links. It can normally pick up the keywords from the title, meta description and headings.
The simple the architecture is the more search engine friendly it will be. Therefore, when designing a website, include informative texts while still making it navigation-friendly for the users as well as the search engine robots. This is how SEO and website architecture goes hand in hand.
Overly dynamic website designs done by some web architect have some trouble when it comes to indexing. Search engine robots are not programmed to read through drop down lists and submit buttons. It also has a hard time looking for the keywords if the program is Java scripted or is done with the use of Flash program. The robots would have to go through the JavaScript or CSS code in order to find the right words. There are only a handful of search engines like Google that can index dynamically generated web pages.
The depth of the directory is also a hindrance when it comes to SEO and web design. Have your web architect put your major pages within only one to two clicks away from the homepage. The important pages should always be closer to the root instead of nestling it deep into the subcategories.
Static pages are better indexed by search engine robots. However, if you really need to have a dynamic website, consult an experienced web architect to let you in on some techniques. You can use fixed landing pages, create simple URL through the web server, incorporating Flash in some part only, optimizing the no frame section of the page and duplicate your image links with text links.