Website- Creating The First Impression

First Impression Is the Last Impression, it is an old clich

, but an applicable one. A website represents the firm on the web and hence creating a first impression of the website will directly relate it to the companys image and its working.

The main aim is to convey a professional image of the company through the medium of the website. A professional image depicts that the website is serious and supports the users conducting business with the firm over the internet. A resourceful website gives the user an impression of usefulness, ease-of-use, efficiency, clarity, and openness.

Usefulness

This factor should be enlightened the moment the user arrives on the website, he should realize that the site is of prospective use to him. The unique features of the website should be highlighted on the homepage. Visitors should be educated about the facilities they can avail on the website.

Make your website as interactive as possible. This will encourage the visitor to participate from the outset. Provide direct links to immediate the action on the homepage. The site should make the user strive for more.

Clarity and Ease of Use

The website should be made in a user friendly manner. It should be effortlessly readable, clear in its conception and easy to understand. Having too many images onto one single page will make it too messy. Try to use simple images which relates to the meaning immediately. Be very particular in contrasting the text color with the background so that it is easily readable. Drawing consistency throughout the website is very important and a Web Designer must never forget it.

The most important part of the entire website is the homepage; it should be very clear and simple. Users prefer to see everything in front of them rather making efforts to scroll up and down.

Efficiency

Another factor that means a lot in making a positive impression is the download time of the web page. Users detest those websites which takes forever to load. Making a great impression is not an easy task. So do not provide any single reason to depart before entering the website. Try to minimize the download time.

Try to keep your pages to the minimum size. Put in the best efforts to make the homepage specifically small and speedy to download.

Graphics also plays a significant role in the development of a website. Graphics should add to the functionality of the website. They should be optimized well. Reduce images to the minimal size possible while not compromising on the quality.

Openness

Give the visitor the impression of openness from the website especially when they arrive on to your homepage. Users get very irritated when they are asked to download some application or a plug-in before moving further on the website. By doing so, you can drastically increase your bounce rate. Your aim should be to let user into the website with the least effort as possible.

Restricted Access Compelling the visitors to provide with the personal details before entering the website. Locking them on the very first step will put off your visitors and discourage them to move ahead. Make your visitor comfortable first and then seek for personal details.

It is important to note down that first impression counts big time. So dont miss out on anything which lets your visitor down and you lose a potential customer. Make your best efforts to capture their attention in the very first go.

by: sansarsnv

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