Many businesses who get their new web design suddenly find themselves in need of
serious serch engine opimisation and once they engage a graphic design or web design sydney company who does get them a great ranking on Google or other search engines are left with the feeling of ' where to now' ?
Its great having a very good position on Google for your major keywords that relate to your particular industry and are hot buttons for potential clients when they are searching for you but is this enough and is it the only marketing you need to do to attract clients ?
In days gone by all businesses needed to do was to place the largest and most colourful ad in the Yellow Pages. This would guarantee them a listing at the very beginning of a particular classification and invariably this would then lead to the phone ringing and then the ultimate sales inquiry.
With the advent of the internet businesses have been focusing on their SEO and really getting the best possible postion on Google as they can. This however, does not necessarily mean that there will be sales as the front page of Google happens to be an extremely competitive environment and getting noticed on this first page is often hard. The average user will gravitate to the first couple of listings on this page and if you happen to be at the very bottom of the page, although good by any standard still means that you will probably not get the sales call unless the buyer is thoroughly researching all possble businesses on the front page.
This means that businesses has to do other forms of marketinging other than SEO to get the phone ringing and get clients and new business on board.