Have you ever noticed that the top listing on the search engine results page is followed
by a series of single word links? these are called quick links and they sometimes referred to results contained further in the results page. The question is, how does the search engine decide which quicklinks to list? This article gives a complete description of this process and makes some suggestions as to how it occurs, by using the example of a patent application and then examining how the quick links were added by the search engine. This process give you an insight into what might be happening behind the scenes at how you can capitalise on it.