What Can A Marketing Plan for a University Do For Your Enrollment?
A marketing plan for a university is an important part of the business
. You are trying to run a school and need more enrollments to stay afloat? How are you handling this? Is it going as well as you would like? Here are a couple of great ways to get the students you want, plus a bonus idea at no extra cost to you.
1) Outreach to High Schools- There are a lot of juniors and seniors in high school that are thinking about where they want to go to college. This is that stage that they are getting serious about those plans. You can create an outreach program that takes your campus offers to them. Parent day is also a great way to get the interest of these potential enrolments.
2) Recruiting- The recruitment programs are usually used in the sports departments of your university. There are a lot of other types of students that are eligible for grants and scholarships. Look into the free money and then target the students who match the criteria. Market this program well and you will have a large spike in your enrolment.
3) [Bonus] Internet- This is a great way to get the attention of potential students. You probably already have a web site, but do you know how to drive traffic to it? Is it just a pretty post card or are you actively driving traffic to it? There are dozens of free methods that can attract attention to it. Taking the time to learn a few good internet marketing methods can make all the difference to you traffic.
The marketing plan for a university is a key component to the overall success of the business. Take the time to learn how marketing works. An education in advertising strategies will help you graduate to the next class of marketing.
What Can A Marketing Plan for a University Do For Your Enrollment?