What Determines A Qualifies Sales Lead?

The term "qualified sales lead" is a common term used when discussing marketing strategies

. While it is a well known fact that qualified sales leads are the most profitable because they have the highest conversion rates, but do you know the characteristics of a qualified sales lead and how to determine just how qualified your sales leads are?

A qualified sales lead must have the right characteristics including:

The need for your product or service. A qualified sales lead will have a problem they would like to solve, process they would like to simplify, or other project that could benefit from the help or your product or service.

The ability to make a purchase for themselves or on their company's behalf. It is especially important in business to business marketing to contact the right person who can make purchasing decisions for their business. No matter how good your marketing message is or how desperately your product or service can help, you will not make a sale unless you speak to someone with purchasing power.

The right timing to make a purchase or use your service. The best sales leads are in need of your product or service right away and are ready to make purchase now. Although fast conversions are usually considered the best conversions, there is value in sticking with a lead because sometimes sales can be made in the future. If a lead is highly qualified except for timing, it may be worth it to pursue the lead anyway in order to make a future sale.

Enough money in their budget to afford your product or service. Obviously if a lead cannot afford your product or service they probably won't buy it. This is why it is important to determine if a lead has the money in their budget to afford your product or service.

by: Ron Subs

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