What Do Competitor Monitor and Zappo's Have In Common?

What Do Competitor Monitor and Zappo's Have In Common

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Being Marketing Manager for competitor price monitoring company Competitor Monitor (a mouthful, I know) is such a great job. I get to do what I love (marketing), where I love it (the Internet), and with us being a new online start up, I get to experiment with ideas. Things have gone great thus far and we have been inundated with requests for free trials for us to monitor competitors.

Our next marketing move is going to be video. What better way to further engage our audience than to have video demonstrations of Competitor Monitor? These figures are quite mind boggling - comScore reported that in February 2011, 170 million U.S. Internet users watched online video content, the average duration being 13.6 hours! Whilst you may not think this means much for your business, what it proves is that video resonates better than any other medium with Internet users, so there is no reason it won't apply to your business, however niche it might be.

In reality, most ecommerce businesses that go searching for competitor price monitoring don't really know what to expect. Whilst we make our website as simple as possible to understand, our view is that a video would just be the icing on the cake.

On top of this, we will be introducing how to videos that you will have access to once you sign up to a free trial. Competitor Monitor is super easy to use, but we want to make sure each and every one of our clients knows how to use each function. Zappos are an impressive example of implementing this - each year they create 30,000 new video demonstrations of each new range of shoes they get in. Why? They found that since online shoppers can't physically touch the products, they are more likely to buy when they get as close to that as possible, seeing what they look like on video. Go to their website and see for yourself.

In addition to explaining the product better, video has another key element to it. Most people that are searching for competitor price monitoring won't have much of a perceived impression in their mind already, so how good would it be if when they land on our page, they see right away that we are real people, and not just another company. Video is a great way to portray the culture of our company, and we are looking forward to testing it out.

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