When working in loan modification, the mortgage industry
, or even education getting quality leads can jettison your company to the top. Purchasing leads is a continually successful practice because they spend the majority of their valuable time presenting their products to interested prospective clients who then decide to purchase from them. The key to making leads work in your favor is to ensure that you are purchasing high-quality leads. To do otherwise is to waste valuable time and money, so it pays to know several factors that make a lead worth buying.
First and foremost, you should know the exclusivity of your lead. If you are purchasing exclusive or even semi-exclusive leads you should meet or exceed your conversion rates. Unscrupulous lead sellers squeeze more money out of their leads by selling them to more than one consumer. So even if that lead was highly qualified in terms of what your company has to sell, this customer is being attacked by multiple salespeople. Each of whom is trying to make a sale, and it results in many potential new clients deciding not to go with any of the offers. Leads that are unique to you are excellent because they allow you the time you need to understand your new client's needs.
Second it is important that your leads are screened. If the leads you are receiving do not fit the product you are offering then they will not work for you. Leads should also be screened to verify that all contact information is accurate. This is a crucial feature that you might assume could be taken for granted, but unfortunately some unscrupulous lead generation companies are not thorough in this consider. If not, you then know you should take your business elsewhere.
Ask few specific questions answered in advance of a purchase from a quality lead generation company can save you a lot of wasted money.