Lots of people out there will tell you that the water you use is the most important ingredient; others will say it's the yeast. Still others swear it's the hops. As somewhat of a veteran at this, I offer up this bit of advice....every ingredient is critical and every step (making and cooling the wort, fermentation, bottling) are of an equal priority. Just as some people will drink light beers whileothers swear by darker, fuller brews, so it is with yout won taste. If is appeals to you, it's quality. If not, try again. And for those of you (or us, sonce I really love sampling others' finework) who care to check out awesome microbrews rom all over or don't have the time to go at it yourselves, check out www.americandiversions.com and click your way to true refreshment.