Every organization has a logo of its own. Logo illustrates the image of the company. It is mainly used to interact with people to whom they are selling their products. An interactive logo leaves an everlasting impression on the target audiences minds. You can call it a graphical symbol or emblem. It acts as a medium to attract customers because sometimes a picture is enough to tell everything instead of expressing it in words. Logos are like face by which the organizations can be identified and judged. Logo has its historic importance and presence. Earlier logos were used to represent their armies in battle fields. Over the years, logo evolved and gained significance in the marketplace. The modern business uses logo not only for company identification but also for promoting the organization.
A logo should be unique and exquisite in appearance. Uniqueness is the key factor for drafting a logo so that it should stand apart from the competitors logo in the market. It is about the color, shape and design that eventually makes a Logo looks different. It is a combination of icon (that means picture in the Logo), the font and the color palate. Colors are the psychological indicators of the targeted customers like red color appeals to young generation that may be used by various beverage companies. Logo should be easily readable so that whenever customers purchase the product, the company symbol should easily attract them to the product in the aisles of the market.
Logo acts as a perfect branding tool for the companies. It portrays the essence or personality of a company. The symbol defines the integrity of the company. It paves the way for the company to reach target audiences so that they remember the company for a longer time. It creates a positive impression on the customers about the company. The symbol acts as a promotional tool in building the companys professional image. A good business logo design associates the corporate image with the product. This enables the viewer to associate a product with its manufacturer. One can effectively build the brand image of the company by designing a good logo.