Here are some few common mistakes which we often make while creating a professional and successful logo design
. As we all are aware that custom logo design is one of the most important parts of corporate communication design of a company.
Designed by a proletarian
It is very important to spend plenty of time while creating a logo. But most of the business owners often not invest time in logo.
Lets look at some reasons why many logos look unprofessional:
1.Most of the times business owners quickly design logo by themselves.
2.Unprofessional people have been given the job of designing, which are not proficient enough.
3.Most of the time job is given to the company, which offers cheap logos
If these reasons are followed then the results could be disastrous for the business. An enterprise must know where to aim when it desires to create a new logo.
Rely on trend
One should ignore the latest designs and tricks and should spend lots of time to attain a well designed logo.
Using stock art
By using stock graphics in your logo, it often puts you in high risk. This mistake is made many times by all those people who create their own logo. It is essential that your logo must look original and unique.
Bad option of fonts
Opting a right font is very necessary when it comes to create a logo. Most of the time logo fails if you do not opt for good fonts. Also using many fonts would not be a viable option. So, it is good to use two fonts as it helps to enhance the recognition and legibility of logos.
Replicating others
This is the most common and main error which we do while creating a logo. We should understand that the aim of logo is to symbolize a business. If it appears exactly similar as somebody else has, then the concept of logo seems to be completely failed.
Using the colors for effects.
It is good to start the work in black and white colors. Choose the colors when you finalize everything, keep it as your last decision.
Using raster graphic image or bitmap
Using bitmap or raster graphic is not suitable as it causes lot of problems. So, it is advisable to use vector graphics rather than bitmap as it helps to edit a logo and also logo could be scaled enough to whichever size without losing its quality.