What Is A Point Of Sale Display Stand?

A point of sale display is often an extremely effective way of promoting sales

. A point of sale display stand is usually found on or near the pay counter, hence the name 'point of sale'.

Point of sale display stands are designed to grab the attention of the consumer and advertise products that may be on a special offer, special promotions or products that are new.

In smaller retail outlets a point of sale display stand are usually supplied by the product manufacturer and have a salesperson that visits your business and restocks them if need be. However, in the larger supermarkets and retail outlets, they prefer to use their own material, which will coincide with the retail design and layout.

Items that usually appear on a point of sale display stand that stay up all year round are normally batteries, sweets and chewing gum, DVDs, CDs, magazines and comics. The point of sale display is often covered in the logo of the product brand that it is displaying.

Point of sale display stands can be great for saving space and are often extremely beneficial for retail outlets that have limited floor space. The majority of display stands are designed to be easily replaced and disposed of.

If you would like to advertise a product with the use of a point of sale display stand, contact us here at Green Room Retail and we can meet your specific requirements in designing your display stand.

by: Gen Federico

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