What Is A Royalty Free Music License?
There's 2 kinds of licenses widely used when you purchase music for advertisements
, dvd themes, web pages and any other projects.
(i) Royalty-Free (Buyout music):
Practically, you have to pay a once only, standard fee, download the background music from a site and then use it for the projects: that's it.
Formally, Royalty-Free really means that, for your initial cost, the company/artists that created and recorded the music are waiving their rights to be paid royalties each and every time the music is broadcast.
In fact, you didn't really pay for the music itself, instead you paid for the license to utilize it. You don't have the copyright for the music, the composer/company does. Despite your license, they will have enforced particular limits around the use of the song.
Here's a good example: you can usually work with a royalty-free sound-bed anywhere you need, forever, as long as you're not reselling it. This is a customary condition in the license arrangement of music providers to prevent users from starting competitor companies with this producer's own music.
Royalty-Free music is going to be license with the least headaches. It is also by far the most popular and cheapest. On the down side, the music is oftentimes accessible to absolutely everyone, and is unregulated, which means that your competition could also choose that same music and use it throughout their advertisements.
Royalty-Free sound-beds cost from about $20 a number of thousand dollars (for customized, studio music).
(ii) Rights Managed:
It probably comes as no surprise that you wouldn't be free to buy rights to 60 seconds from Thriller using a Royalty-Free license (as outlined above). If it were available in the market at all, it would be available under a Rights Managed license.
This really is a heavily conditional license, controlled by the copyright owners so that every piece is only used by very few companies/projects and for certain targets (for instance for regional TV promotion in Rhode Island, for six months). The caliber of music will undoubtedly be particularly good.
With this license, good sized companies would negotiate the usage of recognized music (like My Heart will Go On) straight from the record company. For this, they'd pay out huge prices.
Also, you will discover music studios that create Rights Managed music for the public and even though the licenses are far more steep than Royalty-Free, they preserve some degree of exclusivity for the client.
Such licenses end and are usually much limited (for instance you are unable to use the sound-bed for a nationwide promotion when you only bought the license for a local one). Additionally, they are supervised, as air-time adds to the income for the copyright owners (however is not from you but from music licensing/broadcasting organizations).
Rights Managed does include a lot more bureaucracy in comparison with Royalty-Free but, on the plus side, you will know you get a special, top quality product.
Rights Managed sound-beds are priced any place from $1,500 upwards dependent upon the use.
by: Robin Dewar
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