What Is A Squeeze Page And What Is So Special About Having One?

There is a lot of confusion these days with what a squeeze page actually is

, especially with budding internet marketers and new businesses. Basically, it is simply another name for a single web page or as some experts out there like to call it a landing page, even though this term is not really correct.

So what is the point of having one?

The single aim of having a squeeze page is to collect the names and e-mail addresses of the people who visit this page. And once you start collecting a list of potential customers to your data base or auto-responder (an automated e-mail message service provider) you can then work at building a business relationship with them in the hope of selling your services and products to them in the future.

In short, the real gist behind a squeeze page is that you want the visitor to leave it as quickly as possible.

Yes, it might seem to be a bit of a paradox to go to all that trouble to get someone to visit your squeeze page and want them to leave it as quickly as possible, but it is true.

In other words you give the visitor two choices.

Either they give you their details or leave.

That is it.

So when you design a squeeze page you do not need it being too fancy offering loads of choices and other things to read as this will only distract the visitor and before you know it they have left without giving you their details.

By the way, it is okay to use video on these pages as well.

Why Would People Want To Visit Your Squeeze Page?

Obviously, you have a niche you are or will be specialising in whether it is a product or service and preferably in a red hot hungry market.

And people will visit your page, because you have some vital piece of information on there about a certain topic they are interested in or you are giving away something of value to them for free in exchange for their details.

Let us take this example, if someone was searching how to lose weight quickly and your squeeze page came up in their on-line search. And when they clicked through to it, your page was all about losing weight quickly and also offering a free guide called 7 Ways To Lose Weight Quickly.

But to get this wonderful guide full of fantastic information you have compiled, the visitor must give you their first name and primary e-mail address.

And then once you have their details and they have received your free guide or whatever you are giving away free, be it by digital download or physically posting it to them, you can then start what is termed as E-mail Marketing. And you then start building up an ongoing relationship with them by sending out frequent e-mails with bits of useful information and your link to either a sales page to buy something from you or to an affiliates site.

by: Nig

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