What Is Article Marketing?

When you have your own online home business, you have to generate traffic to your website

. Article marketing is one of the many ways really worth considering to generate traffic. Article marketing involves using content that is keyword rich, informal and easy to access to attract potential customers and visitors into your website. Keywords are the words or phrases that somebody will type into a search engine when looking for a product or service.

Here are a few of the benefits associated with article marketing for your online home business:

Article marketing is free

Article marketing does not cost you anything. You are getting your content on the internet and telling people about your online home business - and it does not cost you any money. By putting your content on the internet you are building on your traffic potential, and submitting your content to article directories will not cost you anything but some of your time when writing the article you wish to submit.

Establish yourself as an expert

Article marketing means that you can generate a name for yourself. Most article directories have a resource section which you can provide details about yourself along with your business. By writing informative articles that people genuinely wish to read, you are establishing a name for yourself as an authority on the subject of your type of online home business.

Attract more visitors to your website

Through article marketing, you provide ways for potential visitors to find your website because you are creating additional links to your website on highly trafficked websites, that is,article directories which are favoured by search engines. The more ways there are for visitors to find you, the greater your chances are to be found.

Build links to your website

Article marketing creates inbound links to your website. These links are one-way links, which makes them one of the best methods for search engines like Google and Yahoo to follow. If your search engine page rank matters to you, then creating these inbound links is a vital part of marketing your online home business.

Keywords

Article marketing lets you use relevant keywords since you are writing about a thing which is connected to your online home business. When you create links and get your name onto the internet in content that is rich with relevant keywords, it will increase the Search Engine Optimisation capabilities for your website, and allow you to build a strong connection between the information that you are offering in your article and your website.

by: Jon Allo

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