What Is Black Hat Seo

Black hat is a common term known to search engine optimizers

, it is considered as unethical techniques used to get websites increased exposure in search engines. Because of the fierce competition in the industry, some search engine optimization firms began using tactics that the search engines have labeled as "black-hat (illegal) in the search engine world. The "Big 3" (Google, Yahoo, and MSN) have all issued rules and guidelines listing several of these black-hat tactics. Failure to comply with these guidelines will most likely get you de-indexed, or worse, banned from the search engines. To receive a good ranking, some web page designers use black hat seo.

Black hat technique is a highly effective technique for ranking highly in the search engines. Here are some of the Black hat Techniques as follows,

Cloaking:

In short, is intentionally displaying different information to human visitors than to search engines. Cloaking involves setting up two domains. The first is the cloaking domain, the one that displays the highly optimized page. The second is the actual domain, the one that displays your human readable content.

Keyword stuffing :

Keyword stuffing is the most commonly abused tactic currently. Keyword stuffing is the intentional overuse of a particular term or phrase in hopes of achieving higher search engine rankings for that term or phrase. Keyword stuffing can be achieved in a number of ways. It is an unethical technique of using tags such as Meta-tags, Alt tags and title tags to stuff with your target keywords.

Hidden Text :

The most common way to hide text on a webpage is by setting the font colour of the text to be the same as the page background, this way it is not easily picked up by a site visitor.

Meta Tag Stuffing :

Repeating keywords in the Meta tags more than once and/or using keywords that are unrelated to the site's content.

Doorway Pages :

A common example of a doorway page is for a Webmaster to create a page specifically for search engines, which probably would make no sense to a user. They will get the page for search engines ranking, and when a user clicks on the result from a search, they will immediately be redirected to a different page without their knowledge.

Each of the above methods is a form of spamdexing or black hat seo, and will get webmasters who put them to use banned from the search engine. Google has taken an active role to combat against spamdexing.

To know more about Search Engine Optimization (SEO) services and queries, contact Fever360 Internet Marketing Agency (http://www.fever360.com/).

by: fever360

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