What Is Internet Broadcasting?

Internet broadcasting, also known as podcsting and webcasting

, is the ideal platform to produce and distribute content. With significant growth of the web, traditional forms of content sharing have evolved. There are websites that allow you to post content in the streaming media format as evident from YouTube. Technology allows us to distribute and share content through a computer instantly. Online broadcasting includes internet radio and internet video webcasting as well. All linear TV and radio broadcasts via the internet to computers, Blackberry, iPhone, set-top boxes and other devices are considered as internet broadcasting. It does not include music or video on demand.

Internet broadcasting has rapidly become the media of choice for millions of web users and businesses looking to deliver quality video entertainment and news. There are no special licensing requirements or geographic limitations for internet broadcasting. Anyone is free to produce and distribute multimedia rich content to a global audience. In addition, content producers have a variety of video webcasting solutions to create video for an online Webcast. This includes methods of encoding video and content delivery, and end user requirements. Therefore, it is important for content producers to understand the options available to them. In a competitive business world, small and middle sized companies need to keep up with the competition. Budgeting constraints restrict the use of media options for such establishments. To establish a good baseline, these companies have an ideal solution in hosted Webcasts. It is one of the most ingenious ways for a company to promote its products or services and no longer need to rely on advertisement agencies and PR companies to reach out to a large audience. Internet broadcasting allows companies to construct a platform to advertise their products and build their brand image as well.

With the help of webcast providers and available technology, it is easy to set up a podcast with minimum budget and effort. Today, live content is everywhere; however, it is important to give your audience a fulfilling experience when it comes to internet broadcasting. For professional help, it is prudent to select a reliable webcasting services provider and Webinar Software. Internet broadcasting continues to benefit both consumers and broadcasters. The two modes available are live event webcasting and video-on demand services. Each model is applicable to different circumstances. Live webcasting allows views to log into an event simultaneously. This benefits consumers since they are not restricted to local channel broadcasts for events. Besides, webinar broadcasters benefit with a wider geographical reach and are able to target their niche markets.

by: Barney Brown

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