What Is Search Engine Optimisation?

Search engine optimisation is a collective term for the methods used by website owners

to help get their site noticed by search engines such as Google, Yahoo, Bing and others. When done correctly search engine optimisation can help generate traffic to a website. The more targeted clicks you get to your website the larger the potential client base for your product or service. The cheapest way to do this is with organic traffic. This involves gaining the highest rank in a search engine results page for your website. So when a user enters a keyword or phrase query (that is relevant to your core business) into a search engine like Google your site is easily found.

Search engine optimisation can be an onerous and arduous process, and it is probably wise to hire the services of a search engine optimisation firm who will assess your companys core business and plan a search engine optimisation strategy that is right for you. This will leave you free to concentrate on your job whilst you benefit from increased traffic to your website. Too many people go over the top with their websites adding all sorts of gadgets like flash players, videos and music to make it stand out from the crowd. But this does not necessarily provide user satisfaction. A plain and simple site that is straightforward to navigate will keep most people happy.

One thing that is overlooked by most website designers looking after the companys website is the targeting of relevant keywords or the research into finding out which keywords generate the most searches in their own country. Complaining that you are not getting any visitors to your website when you do not know how your potential customers are searching for you is folly. This is a good reason for hiring a search engine optimisation firm.

There are two distinctive types of search engine optimisation that need to be explored to help your website achieve a higher ranking, they are: On page optimisation and off page optimisation.

On page optimisation is all about the quality of content on your websites pages. The content should be informative, keyword rich and relevant to your companys service or product. This will help search engines decide what your page is about. For example a web page about football equipment would be expected to have phrases such as football boots, football shirts, shin pads and other relevant keywords or phrases.

It is also important to use the HTML tags correctly as well, using H1 and H2 tags, alt text for images and links, and bolding, italicising and underlining. Search engines will favour a web page written and structured correctly. But down forget that your visitor is the main reason for your website not the search engines, make sure you write your content for people to read.

Off page optimisation is all about getting your site seen by the online community. Article writing, back linking and blog and forum commenting, these are all ways to get people talking about your website, service or product.

by: Xenos Savvas

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