An SEO company is a company that provides searching engine optimization. Search Engine Optimization is a process of optimizing a website with the ambition of showing the maximum content of it and achieving better positions in the results of searching in SERPs, or search engines.
The search engine optimization process is a complexity of methods and techniques, which is made up of several parts. The first is the selection of a proper domain which will make it easy for searchers to find you. The second part is the best possible structure of the site. The selection of the unique and quality of content is also essential. The theme of your site should contain keywords that are relevant to the content. The content and disposition in the HTML code of the site is also an important aspect to keep in mind. The next stage in the process is the opportunities to create partner relationships with other sites in order to exchange links. The registration of your site in the portals, SERPs and the daily updating of the site is the last stage in the process.
To explain how SEO works I will give you a simple example: A good architect together with a building company and an interior designer build you a fantastic shop within a location that is unknown or has little traffic passing through it. The building is unique and extremely comfortable, but months after opening there are no customers. Then an SEO Company is hired.
Using their expertise of special techniques they manage in a couple of months to fill the shop with clients. Shortly everyone knows about the shop and wants to visit it. There is no sense in having a site, if nobody knows about it. The registration of a site means that it must be noticed. If its not properly updated and constructed, a month after its registration it goes down in the ranks and the next moment it disappears into the archives of the directory.
It is a fact that the visitor only visits the first ten visible in a portal or SERPs. The search engine optimization service that SEO companies offers may at first appear expensive but once you have more visitors to your site you will start to see a return on your investment. If you have a lot of competitors, you would probably pay money every month for in other forms of advertising. Only a real specialist can tell you where and how to spend your money for the maximum results. If your site doesn't have too many other competitive sites, a good specialist can put it in the top ten in the space of between three to six months. The maximum results can be seen at the end of the first year. For this reason this kind of service is proposed for a minimum period of a year.